Gautier's Winter Nuts Branding Unfolds to Reveal Seasonal Inspiration
Amelia Roblin — December 24, 2013 — Lifestyle
References: gauthierdesigners & thedieline
A bag or a box would have been the expected choices for Gautier's Winter Nuts packaging, but the creative firm opted for a unique container that would communicate creativity, distinctiveness and a subtle reference to the season. This singular snack envelope was developed as a special gift for the company's clients, making them feel appreciated while boosting the memorability of the brand.
A piece of thick white card was creased in several places to produce a folded paper cone. When closed and sat upright, the shape mimics that of a snow-covered evergreen tree. Flip it over and part the pleated flaps to access the edibles within Gautier's Winter Nuts packaging. It's easy to hold in one hand with the other poised for picking away.
A piece of thick white card was creased in several places to produce a folded paper cone. When closed and sat upright, the shape mimics that of a snow-covered evergreen tree. Flip it over and part the pleated flaps to access the edibles within Gautier's Winter Nuts packaging. It's easy to hold in one hand with the other poised for picking away.
Trend Themes
1. Unique Packaging Designs - The trend of using unconventional packaging designs creates opportunities for brands to stand out and leave a lasting impression on customers.
2. Creative Branding Strategies - Innovative branding techniques, such as using origami-inspired packaging, can help brands communicate creativity and distinctiveness to their target audience.
3. Personalized Customer Gifts - Creating special gifts for clients can not only show appreciation but also enhance brand memorability and customer loyalty.
Industry Implications
1. Food and Beverage Packaging - The food and beverage industry can explore unique packaging designs to differentiate their products and attract customers.
2. Graphic Design and Advertising - The graphic design and advertising industry can capitalize on creative branding strategies to help brands craft a unique identity and effectively communicate their message.
3. Client Gifting Services - There is potential for businesses specializing in client gifting services to create personalized gifts that strengthen client relationships and enhance brand visibility.
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