Love Popcorn's Snacks Boast All-Natural, Foodie-Approved Flavors
Laura McQuarrie — October 9, 2014 — Lifestyle
References: robot-food & thedieline
Love Popcorn's all-natural popcorn were recently given a fresh new look by the Robot Food design agency, featuring packaging for foodies to feast their eyes on.
The new identity for the brand of popcorn was created to give the product a sophisticated, indulgent feel. With unusual popcorn flavors like Sweet Vanilla, Fiery Salsa and Cocoa Crisp, this must not have been too difficult to do, since these flavors seem quite gourmet on their own. Despite this, there are a number of premium popcorn snacks on the market, but Love Popcorn stands out by putting its unique flavors front and center, highlighting them with simple graphics and vibrant colors. In addition to the tasty-looking images, the front of the packages detail exactly what seasonings consumers can expect to find on the all-natural popcorn snacks.
The new identity for the brand of popcorn was created to give the product a sophisticated, indulgent feel. With unusual popcorn flavors like Sweet Vanilla, Fiery Salsa and Cocoa Crisp, this must not have been too difficult to do, since these flavors seem quite gourmet on their own. Despite this, there are a number of premium popcorn snacks on the market, but Love Popcorn stands out by putting its unique flavors front and center, highlighting them with simple graphics and vibrant colors. In addition to the tasty-looking images, the front of the packages detail exactly what seasonings consumers can expect to find on the all-natural popcorn snacks.
Trend Themes
1. Gourmet Popcorn - Creating unique, all-natural popcorn flavors can disrupt the traditional popcorn market and attract foodie consumers.
2. Sophisticated Packaging - Designing sophisticated and visually appealing packaging can set a brand apart in the crowded snack market and appeal to style-conscious consumers.
3. Flavor Transparency - Providing clear and detailed information about the flavors and seasonings used in snack products can appeal to health-conscious consumers.
Industry Implications
1. Snack Foods - Innovating in the snack food industry to offer gourmet popcorn flavors and sophisticated packaging can create new market opportunities.
2. Food Packaging - Creating visually appealing packaging designs can disrupt the food packaging industry and attract brand-conscious consumers.
3. Healthy Snacks - Offering all-natural and transparently flavored popcorn snacks can disrupt the healthy snack market and appeal to health-conscious consumers.
1.2
Score
Popularity
Activity
Freshness
