Jack Link's Created Bold "Flavor Filters" for Gen Z Job Seekers
Laura McQuarrie — August 27, 2024 — Marketing
References: meatyourinnerflavor & stocktitan.net
Timed for National Authenticity Day in August and the start of job-hunting season, Jack Links and Frito-Lay created Flavor Filters to help Gen Z "Meat Their Inner Flavor." Although many job listings claim to want bold personalities, candidates often find that they have to tone down their true selves in the hopes of joining the workforce. Recognizing this, Jack Links invites Gen Z to create flavorful headshots and enter for a chance to win an experience fit for a lead guitarist, stallion trainer and racecar driver.
Entrants are encouraged to upload their "flavor-fied" photos to LinkedIn and post them to their feed with the hashtag #OpenToFlavor to show how they differentiate themselves from the competition.
This initiative ties into the brand's Meat Your Flavor video series, highlighting how its flavored meat snacks help people unleash their authentic flavors.
Entrants are encouraged to upload their "flavor-fied" photos to LinkedIn and post them to their feed with the hashtag #OpenToFlavor to show how they differentiate themselves from the competition.
This initiative ties into the brand's Meat Your Flavor video series, highlighting how its flavored meat snacks help people unleash their authentic flavors.
Trend Themes
1. Personality-centric Job Applications - Utilizing personality-packed filters for job applications can revolutionize how candidates present their unique traits.
2. Gen Z Engagement Campaigns - Innovative social media campaigns like #OpenToFlavor engage Gen Z by encouraging personal expression and authenticity.
3. Interactive Brand Experiences - Creating interactive experiences such as flavor-fied headshots can deepen consumer connection and elevate brand loyalty.
Industry Implications
1. Human Resources - Integrating creative filters in the application process could transform recruitment by highlighting candidates' true personalities.
2. Food and Beverage - Flavored meat snacks serving as a conduit for personal expression can shift consumer perception and drive brand differentiation.
3. Marketing and Advertising - Campaigns blending fun and career readiness like flavor filters can captivate younger audiences and enhance brand interaction.
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