These PopWorks Snacks Celebrate the New Bridget Jones Movie
Michael Hemsworth — February 11, 2025 — Marketing
References: popworks-snacks & talkingretail
PopWorks snacks has announced a new partnership with the upcoming movie Bridget Jones: Mad About The Boy as the perfect snack for enjoying when watching the latest installment in the romcom franchise. The partnership will see the brand's signature popped corn snack in Sweet BBQ and Sweet & Salty flavors paired with an on-pack promotion that includes the chance to win some exclusive Bridget Jones-themed prizes. This includes the chance at a luxury getaway, official merchandise for the movie and gift vouchers.
PopWorks Marketing Director at PepsiCo Cynthia Finke commented on the PopWorks snacks partnership saying, "This partnership with Bridget Jones: Mad About The Boy is a match made in heaven, bringing together an iconic film franchise and the perfect snack for a cinema trip. The on-pack promotion provides an opportunity for retailers to boost brand visibility and drive consumer engagement with a brand that’s making waves in the snacks category. With over 500 winning moments, the promotion encourages impulse and repeat purchases and enhances the shopping experience.”
PopWorks Marketing Director at PepsiCo Cynthia Finke commented on the PopWorks snacks partnership saying, "This partnership with Bridget Jones: Mad About The Boy is a match made in heaven, bringing together an iconic film franchise and the perfect snack for a cinema trip. The on-pack promotion provides an opportunity for retailers to boost brand visibility and drive consumer engagement with a brand that’s making waves in the snacks category. With over 500 winning moments, the promotion encourages impulse and repeat purchases and enhances the shopping experience.”
Trend Themes
1. Cinematic Snack Collaborations - Bringing food brands and film promotions together creates novel consumer experiences, sparking increased brand recognition and purchase motivation through movie-themed snacks.
2. Themed Promotional Packaging - Leveraging limited-time, on-pack promotions offers brands opportunities to engage consumers through collectible and incentivized purchasing behavior.
3. Cross-promotional Entertainment Marketing - Aligning snack products with popular entertainment franchises opens avenues for dual-brand visibility, creating mutual benefits in both snack and entertainment sectors.
Industry Implications
1. Food and Beverage - Innovative snack collaborations with entertainment properties drive consumer interest through themed experiences, reinforcing brand loyalty and diversifying consumer touchpoints.
2. Entertainment and Media - Film and TV sectors enhance their marketing approaches by partnering with consumer goods brands, expanding reach and engagement beyond traditional promotional tactics.
3. Retail and Merchandising - The integration of entertainment-based promotions within retail environments offers retailers chances to invigorate consumer in-store experiences and elevate brand presence.
9.4
Score
Popularity
Activity
Freshness
