Myna Snacks Created Three New Flavors Inspired by Its Community
Laura McQuarrie — October 21, 2024 — Lifestyle
References: mynasnacks & businesswire
Myna Snacks, the better-for-you snack brand launched by Twitch streamer Imane Anys (also known as Pokimane) and CPG veteran Darcey Macken, created three limited-batch cookie flavors inspired by its vibrant community of snackers and gamers.
Lemon Yuzu, Blueberry Bliss and Rice Crispy Crunch came straight from the Snack Lab on Myna Snacks' website, which lets users submit an idea with a unique shape, flavor profile, texture and toppings.
This limited-batch cookie trio will be distributed to Myna Snack Club subscription members for free as part of their membership, and their feedback will help to decide which flavors are commercialized at scale. When providing their feedback through a survey, community members will also help with naming the products.
Lemon Yuzu, Blueberry Bliss and Rice Crispy Crunch came straight from the Snack Lab on Myna Snacks' website, which lets users submit an idea with a unique shape, flavor profile, texture and toppings.
This limited-batch cookie trio will be distributed to Myna Snack Club subscription members for free as part of their membership, and their feedback will help to decide which flavors are commercialized at scale. When providing their feedback through a survey, community members will also help with naming the products.
Trend Themes
1. Crowdsourced Product Development - Utilizing a community-driven approach for new product creation enhances customer loyalty and leads to more innovative flavor profiles.
2. Limited-batch Releases - Offering limited-time products creates a sense of urgency and exclusivity that can boost sales and market experimentation.
3. Gamified Feedback Loops - Incorporating gamification in customer feedback mechanisms engages users and provides valuable insights for product improvement.
Industry Implications
1. Food and Beverage - The rise of interactive and community-driven product development is reshaping traditional market research and consumer engagement.
2. Subscription Services - Leveraging limited-batch offerings within subscription models increases value and customer retention while testing market viability.
3. Digital Engagement Platforms - Platforms that enable user-generated content and feedback are transforming how brands interact with their audiences and collect data.
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