Simone Cookies Branding is Winsomely Woven for a Homemade Image
Amelia Roblin — February 28, 2013 — Lifestyle
References: renaudnora & packagingoftheworld
Provided that someone under your roof has some talent for following a recipe, the idea of homemade biscuits is hard to beat. Simone Cookies packaging strives to express its products as treats with as much goodness, warmth and scrumptious comfort as those that emerge from your own oven -- qualities with which store-bought snacks just cannot compete.
Nora Renaud developed three different sizes of wrappers to hold one, five or ten biscuits. The first is a sleeve that's been woven from paper strips in four colors; the second is modeled on a short milk carton; and the third is a rectangular box. The vibrant ribbons decorate the latter two pieces of Simone Cookies packaging, maintaining a bit of branding consistency and contributing to the cute and crafty image.
Nora Renaud developed three different sizes of wrappers to hold one, five or ten biscuits. The first is a sleeve that's been woven from paper strips in four colors; the second is modeled on a short milk carton; and the third is a rectangular box. The vibrant ribbons decorate the latter two pieces of Simone Cookies packaging, maintaining a bit of branding consistency and contributing to the cute and crafty image.
Trend Themes
1. Homemade Packaging Design - Opportunities for upcycling materials and innovative designs for homemade product packaging, using sustainable and eco-friendly materials
2. Brand Consistency - Having a consistent and memorable brand image across different packaging shapes and sizes, creating brand loyalty among customers
3. Artisanal Aesthetic - Artisan and handcrafted design trends in food packaging, communicating warmth, comfort and quality.
Industry Implications
1. Food and Beverage Industry - The food industry can benefit from innovative and eco-friendly packaging design, providing homemade and artisanal product branding
2. Retail Industry - Retailers can use artisanal and homemade packaging design trends and eco-friendly materials to create an authentic and unique in-store experience
3. Design Industry - Designers can take advantage of the homemade packaging trend, exploring the possibilities of combining eco-friendly materials with innovative designs to create memorable and sustainable product packaging.
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