PepsiCo's Walkers Brand Unveils the Wotsits Chickpea Crisp Products
References: pepsico & esmmagazine
PepsiCo's Walkers brand has launched innovative products under its well-loved Wotsits and Monster Munch brands in the UK. These new offerings are crafted with chickpea and classified as non-HFSS (non-high in fat, sugar, and salt), aligning with current health guidelines and consumer demand for nutritious snacks.
The new product lineup includes Wotsits Cheese Toastie, Wotsits Crispy Bacon, and the Monster Munch BBQ Sauce.
These snacks are lower in calories and feature 25% less salt compared to typical extruded snack products, addressing growing concerns about salt intake. Additionally, they provide a good source of fiber, further enhancing their nutritional profile.
"We’re always looking for new ways to bring people a greater variety of products that include diverse ingredients while maintaining the trademark taste and quality Walkers is known for [...]," said Karen Scott, head of portfolio transformation at PepsiCo.
Image Credit: PepsiCo
The new product lineup includes Wotsits Cheese Toastie, Wotsits Crispy Bacon, and the Monster Munch BBQ Sauce.
These snacks are lower in calories and feature 25% less salt compared to typical extruded snack products, addressing growing concerns about salt intake. Additionally, they provide a good source of fiber, further enhancing their nutritional profile.
"We’re always looking for new ways to bring people a greater variety of products that include diverse ingredients while maintaining the trademark taste and quality Walkers is known for [...]," said Karen Scott, head of portfolio transformation at PepsiCo.
Image Credit: PepsiCo
Trend Themes
1. Chickpea-based Snacks - The advent of chickpea-based snacks responds to the rising consumer demand for plant-based and nutritious alternatives.
2. Non-hfss Products - The creation of non-HFSS snack options aligns with stringent health guidelines, focusing on reduced fat, sugar, and salt.
3. Lower-sodium Foods - A significant reduction in salt content aims to meet public health initiatives and cater to health-conscious customers.
Industry Implications
1. Healthy Packaged Snacks - Businesses in the healthy packaged snacks industry see a surge in demand driven by consumers' preference for low-calorie, nutrient-rich options.
2. Plant-based Foods - The plant-based food sector experiences growth as more products incorporate versatile ingredients like chickpeas.
3. Nutritional Reformulation - The nutritional reformulation industry is actively innovating to develop snack products with improved health profiles without compromising flavor.
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