These Student Designs Alter the Perception of Marijuana Edibles
Laura McQuarrie — April 21, 2014 — Lifestyle
References: sensisweetsedibles & thedieline
The recent legalization of pot in several US states is changing the perception of cannabis culture and with it, students from the Cornish College of the Arts are changing the way people look at marijuana edibles too.
These packaging designs were part of a project that had students imagine new packaging for Sensi Sweets Edibles, a Seattle-based company that offers a variety of cookies, juices and other snacks.
Although all of the student-developed packaging concepts are very bright and eye-catching, the designs by Katie McGuire caught the eye of Sensi Sweets and landed her a job with the company. Her designs seem to play up Sensi Sweets' mission to provide wholesome and healthy snacks in the cleanest and simplest way possible.
These packaging designs were part of a project that had students imagine new packaging for Sensi Sweets Edibles, a Seattle-based company that offers a variety of cookies, juices and other snacks.
Although all of the student-developed packaging concepts are very bright and eye-catching, the designs by Katie McGuire caught the eye of Sensi Sweets and landed her a job with the company. Her designs seem to play up Sensi Sweets' mission to provide wholesome and healthy snacks in the cleanest and simplest way possible.
Trend Themes
1. Marijuana Packaging Innovation - Designers are changing the way people perceive cannabis edibles with innovative, eye-catching packaging concepts.
2. Healthy Cannabis Edibles - Companies are rebranding cannabis as a health-focused industry with a mission to provide wholesome and healthy snacks.
3. Cannabis Culture Shift - The legalization of marijuana in several US states is changing the perception of cannabis culture and leading to disruptive innovation opportunities.
Industry Implications
1. Cannabis Industry - With the legalization of cannabis in several US states, there is opportunity for packaging innovation and rebranding of cannabis edibles as health-focused.
2. Design Industry - Designers are changing the way people perceive cannabis edibles with innovative, eye-catching packaging concepts, offering new opportunities for creativity and branding.
3. Food Industry - The cannabis edibles industry is becoming more health-focused, offering opportunities for innovation and disruption in the food industry.
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