This Snack Bar Packaging States Its Bold Mission to Save Lives
Laura McQuarrie — August 18, 2014 — Lifestyle
References: thisbarsaveslives & thedieline
This Bar Saves Lives' mission is boldly printed on its snack bar packaging. The snack is all-natural and made from non-GMO ingredients, aiming to look after the health of individuals, and on a larger scale, aid children in need of food.
In partnership with Edesia Global Nutrition Solutions, Save the Children and Ananse Village, for each snack food bar that is purchased, a Plumpy'Nut food packet is put together for a child suffering from malnutrition. Although the This Bar Saves Lives snack packaging is very simple, the colorful and decorative patterning on the wrappers takes inspiration from authentic African textiles, suggesting the communities where the purchase of a snack bar will have an impact. The vibrant colors of the patterns compliment the bright natural ingredients that make up the snack bars, giving consumers a peek at the true goodness inside.
In partnership with Edesia Global Nutrition Solutions, Save the Children and Ananse Village, for each snack food bar that is purchased, a Plumpy'Nut food packet is put together for a child suffering from malnutrition. Although the This Bar Saves Lives snack packaging is very simple, the colorful and decorative patterning on the wrappers takes inspiration from authentic African textiles, suggesting the communities where the purchase of a snack bar will have an impact. The vibrant colors of the patterns compliment the bright natural ingredients that make up the snack bars, giving consumers a peek at the true goodness inside.
Trend Themes
1. Socially-conscious Food - Opportunity to develop products and packaging that align with a mission to help those in need.
2. Authentic Cultural Inspiration - Possibility to incorporate traditional designs and patterns into product packaging for added cultural significance.
3. Healthy Snack Foods - Potential to create more nutritious snack options made from natural and non-GMO ingredients.
Industry Implications
1. Food and Beverage - Opportunity for the food and beverage industry to create and market products with a social cause.
2. Packaging and Design - Possibility for the packaging and design industry to create eye-catching and culturally-inspired packaging for food products.
3. Health and Wellness - Potential for the health and wellness industry to develop more nutritious snack options that prioritize natural and non-GMO ingredients.
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