7-Eleven is Releasing an Exclusive Cheesy Snack Called Doritos Loaded
Megan Facciuolo — June 20, 2014 — Lifestyle
References: doritos.7-eleven & foodbeast
Iconic convenience store 7-Eleven has teamed up with cheesy chip company Doritos to release the snack of the summer: Doritos Loaded. The snack adheres to the concept of a mozzarella stick, but uses cheddar cheese instead of mozzarella and is fried with Doritos breading instead of plain bread crumbs. Of course, it also mimics the triangle shape of the chip instead of a stick.
And in case your mouth is watering right now and you're about to make a dart out the door to the nearest 7-Eleven, this hybrid snack unfortunately isn't rolling out until July 2nd. However, it will be debuted by the convenience company on a multi-city Doritos Loaded food truck tour this week. Check out the Doritos Loaded website to find out if the drool-worthy cheese triangles will be near you.
And in case your mouth is watering right now and you're about to make a dart out the door to the nearest 7-Eleven, this hybrid snack unfortunately isn't rolling out until July 2nd. However, it will be debuted by the convenience company on a multi-city Doritos Loaded food truck tour this week. Check out the Doritos Loaded website to find out if the drool-worthy cheese triangles will be near you.
Trend Themes
1. Cheese-filled Snacks - There is a growing trend in the market for innovative, cheese-filled snacks that offer a unique twist on traditional favorites.
2. Hybrid Food - The popularity of hybrid food products, such as Doritos Loaded, continues to rise as consumers seek out novel flavor combinations and experiential snacking options.
3. Food Truck Experiences - The use of food trucks as a platform to introduce and promote new food products, like the Doritos Loaded, presents an opportunity for brands to engage with consumers in a fun and interactive way.
Industry Implications
1. Convenience Stores - Convenience store chains, like 7-Eleven, can capitalize on the demand for innovative snacks by partnering with popular food brands to offer exclusive, limited-edition products that drive foot traffic and boost sales.
2. Snack Food - The snack food industry can benefit from the popularity of hybrid food items by experimenting with unique flavor combinations and textures to create innovative and indulgent snacks that attract consumers seeking new taste experiences.
3. Event Marketing - Event marketing companies and agencies can leverage the rising popularity of food truck tours to host experiential events that showcase new food products, creating buzz, and generating excitement among consumers.
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