Just Bar Branding Keeps its Image as Straightforward as its Ingredients
Amelia Roblin — October 4, 2013 — Lifestyle
References: georgettek.tumblr & packagingoftheworld
The designer of Just Bar packaging quite cleverly opted for a simplified brand image as a great way to communicate the purity of the treat inside of it. Bright colors were chosen to represent each of the different flavors; however, you'll notice that this is the boldest visual strategy employed.
Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect's flight path.
Other than that, Jelena Grahovac included a transparent window in the snack bar wrapper to candidly show the consumer how the healthy flax and honey-based edible looks. To suggest one of the ingredients in the recipe, this window was made to the shape of a bee. All of the texture in Just Bar packaging is thus from the food itself. A simple typeface labels it with loopy letters, reminiscent of the insect's flight path.
Trend Themes
1. Simplified Snack Packaging - An opportunity for brands to communicate the purity and simplicity of their products while using bold colors and minimal visual strategies.
2. Transparent Packaging - A trend where transparent windows are included in packaging, allowing the consumer to view the product inside, which can add value to the product.
3. Innovative Branding - A trend where brands opt for unique and creative ways to distinguish themselves from competitors.
Industry Implications
1. Food and Beverage - An industry where simplified snack packaging and transparent packaging can be utilized.
2. Health and Wellness - An industry where innovative and transparent packaging that showcases healthy ingredients can provide a competitive edge.
3. Design and Advertising - An industry where brands can leverage innovative branding strategies, such as minimal visuals and creative typography.
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