'23 a Day' Almonds Provides a Perfect Amount for Daily Snacks
Laura McQuarrie — March 12, 2014 — Lifestyle
References: edmundsonmartin & thedieline
The '23 a Day' almond branding is about as simple as it gets as far as spelling out how many of the nuts are ideal for snacking on per day. One of the great things about this brand name and its packaging is that a consumer hardly has to flip over the package to consult the nutritional information labels for this information.
Within the larger packages are seven smaller to-go packs, which makes the '23 a Day' bags of almonds a perfect snack to grab before the start of the week.
Some other notable details on the bags includes bold lettering that makes it clear that the nuts are "California whole almonds," plus a small heart detail that makes a reference to the role almonds play in maintaining a healthy heart.
Within the larger packages are seven smaller to-go packs, which makes the '23 a Day' bags of almonds a perfect snack to grab before the start of the week.
Some other notable details on the bags includes bold lettering that makes it clear that the nuts are "California whole almonds," plus a small heart detail that makes a reference to the role almonds play in maintaining a healthy heart.
Trend Themes
1. Daily Snack Portions - Branding and packaging that clearly indicate daily snack portions offer a simple and effective way to promote healthy eating habits.
2. Convenient On-the-go Snacks - To-go packs within larger packages offer a convenient way for busy consumers to grab a healthy snack on-the-go.
3. Healthy Heart Foods - Branding that emphasizes the heart-healthy benefits of certain foods can appeal to health-conscious consumers and add value to products.
Industry Implications
1. Food Packaging - Innovative food packaging designs that clearly communicate nutritional information and daily portions can disrupt traditional packaging styles.
2. Snack Foods - Brands that offer convenient, portioned, and healthy snack options can disrupt the traditional snack food industry.
3. Health Food - Brands that emphasize the health benefits of their products can disrupt the traditional junk food market and appeal to health-conscious consumers.
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