Gaea's Snack Bar Wrapper Highlights Simple, Pure Ingredients
Laura McQuarrie — October 4, 2014 — Lifestyle
References: mousegraphics.gr & packagingoftheworld
These playful snack bar wrapper designs for GAEA's natural fruit bars appeal to those who like to know exactly what they are eating. The most dominant element of the design is a close-up of one of the most prominent fruit ingredients in the snack bars, including flavors like fig, peach and apple. On top of these main ingredients, the bars include bases of other simple ingredients like buts, honey, dates, grape must and spices.
On the product boxes, the mousegraphics agency chose to show off the fruit illustration in its entirety, but only show off a taste of each fruit on the design of each natural fruit bar wrapper. The designs are all centered on a white background, emphasizing the purity and simplicity of the all-natural, sugar and gluten-free snack.
On the product boxes, the mousegraphics agency chose to show off the fruit illustration in its entirety, but only show off a taste of each fruit on the design of each natural fruit bar wrapper. The designs are all centered on a white background, emphasizing the purity and simplicity of the all-natural, sugar and gluten-free snack.
Trend Themes
1. Playful Packaging Design - Opportunity to create visually appealing and informative packaging designs that engage consumers and highlight key ingredients.
2. Transparency in Food Packaging - Opportunity to provide consumers with clear information about the ingredients used in food products, promoting trust and health-conscious choices.
3. Natural and Gluten-free Snacks - Opportunity to cater to the growing demand for healthier snack options made with natural ingredients and free from gluten.
Industry Implications
1. Food Packaging - Disruptive innovation opportunity to develop innovative packaging solutions that combine aesthetics, information, and sustainability.
2. Food Manufacturing - Disruptive innovation opportunity to explore new recipes and production methods to meet the demand for natural, gluten-free snacks.
3. Health and Wellness - Disruptive innovation opportunity to create products, services, and experiences that support consumers' desire for healthier snacking options.
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