Switch Out Your Sour Cream and BBQ for the New Pringles Holiday Flavors
Elise Ying-Hei Ho — October 12, 2012 — Lifestyle
References: huffingtonpost & incrediblethings
Pringles, the popular chip brand, is taking its stab at sweet and savory this year with a new series of Pringles holiday flavors.
Debuting in three new wild flavors are Pumpkin Pie Spice, which will only be available in Walmart, White Chocolate Peppermint and Cinnamon Sugar. Deriving from popular fall and winter treats, these bizarre crisps are definitely a bold and daring move on behalf of the company. While I can't seem to wrap my brain around some of the flavors -- I'm not a chocolate fan -- I can see some of these being incorporated into real holiday treats, especially Cinnamon Sugar, which also reminds me of the Cinnamon Toast Crunch cereal. Although Pringles has garnered the loyalty and trust of many chip lovers, these seem to be something for the super adventurous.
According to the Huffington Post, these snacks will be available on shelves this coming November.
Debuting in three new wild flavors are Pumpkin Pie Spice, which will only be available in Walmart, White Chocolate Peppermint and Cinnamon Sugar. Deriving from popular fall and winter treats, these bizarre crisps are definitely a bold and daring move on behalf of the company. While I can't seem to wrap my brain around some of the flavors -- I'm not a chocolate fan -- I can see some of these being incorporated into real holiday treats, especially Cinnamon Sugar, which also reminds me of the Cinnamon Toast Crunch cereal. Although Pringles has garnered the loyalty and trust of many chip lovers, these seem to be something for the super adventurous.
According to the Huffington Post, these snacks will be available on shelves this coming November.
Trend Themes
1. Sweet and Savory Flavors - There is an opportunity for other snack companies to create their own sweet and savory flavors, allowing them to expand their offerings and appeal to a wider audience.
2. Seasonal Limited Editions - There is an opportunity for other food companies to create limited edition seasonal products, which can create excitement and urgency among customers to try them out before they disappear.
3. Unconventional Flavor Pairings - There is an opportunity for food companies to explore unconventional flavor pairings, which can create buzz and create a new category of snacks that appeal to adventurous eaters.
Industry Implications
1. Snack Food Industry - The snack food industry can leverage these trends to create new products and offerings that appeal to a wider range of customers, allowing them to differentiate themselves in a crowded marketplace.
2. Limited Edition Food Product Industry - The limited edition food product industry can create seasonal products that generate excitement, urgency, and a sense of exclusivity among customers, while also allowing them to test out new flavor concepts without committing to a full-scale launch.
3. Confectionery Industry - The confectionery industry can explore unconventional flavor pairings like Pringles did with its dessert-infused chips, expanding their offerings and appealing to customers who are looking for new and exciting taste experiences.
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