Otuna's Jerky Meat Snack Swaps Beef for Fish
Laura McQuarrie — September 11, 2014 — Lifestyle
References: facebook & packagingoftheworld
Since red meat gets a bad rap in terms of health, it's no surprise that there are better options out there for a jerky meat snack. One alternative thing to snack on is Otuna's line of tuna jerky, which is made from 100% tuna fish rather than beef. The products offerings from Otuna include Tuna Jerky and Premium Tuna Jerky, which is differentiated by the image of a colored ribbon on the packaging.
The savory snack is packaged in a similar way to traditional beef jerky, with a small cutout that reveals the meat snack inside. On the outside, the protective packaging pouch designed by Thailand's Kingkong Bangkok Co. takes inspiration from fish scales to create a colorful pattern made up of small fish silhouettes.
The savory snack is packaged in a similar way to traditional beef jerky, with a small cutout that reveals the meat snack inside. On the outside, the protective packaging pouch designed by Thailand's Kingkong Bangkok Co. takes inspiration from fish scales to create a colorful pattern made up of small fish silhouettes.
Trend Themes
1. Fish Jerky - Fish-based jerky as an alternative to traditional beef jerky
2. Healthy Snacks - Increasing demand for healthier snack options
3. Alternative Proteins - Growing interest in alternative sources of protein
Industry Implications
1. Seafood - Opportunity for seafood companies to expand into the snacks market
2. Healthy Food - Health food companies can leverage growing demand for healthier snack options
3. Food Packaging - Packaging companies can innovate with fish scales-inspired packaging designs for fish jerky snacks
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