Proper Snacks and Netflix Launched a Special Sweet and Salty Popcorn
Laura McQuarrie — October 14, 2024 — Marketing
References: instagram & foodanddrinktechnology
Hot on the heels of launching a limited-edition popcorn flavor called Netflix and Chilli Caramel, Proper Snacks and Netflix debuted a first-of-its-kind pillow-sized Sweet and Salty Popcorn variety for at-home snacking. The shareable Proper x Netflix Sweet & Salty Pillow Pack was expressly created for cozy nights in and its generous size helps to reduce the hassle and distraction of needing to refill a snack bowl, ensuring more screen time.
Each 230-gram popcorn bag contains ten servings and shares a high-fiber snack enhanced with natural flavoring. This vegan-friendly and gluten-free popcorn snack is exclusively available at Tesco and sports an artist-created design that references the look of the original Propercorn Sweet & Salty packs.
Each 230-gram popcorn bag contains ten servings and shares a high-fiber snack enhanced with natural flavoring. This vegan-friendly and gluten-free popcorn snack is exclusively available at Tesco and sports an artist-created design that references the look of the original Propercorn Sweet & Salty packs.
Trend Themes
1. Pillow-sized Snack Packaging - Unconventional and massive snack packaging caters to the growing trend of home-bound entertainment and extended viewing sessions.
2. Collaborative Branding with Streaming Services - Partnering with popular streaming services like Netflix boosts brand visibility and aligns products with the lifestyle of binge-watchers.
3. Health-conscious Snack Innovations - High-fiber, vegan-friendly, and gluten-free snacking options reflect the increasing consumer demand for healthier and more inclusive snack alternatives.
Industry Implications
1. Food and Beverage - Introducing new, large-format snack packs tapped into the consumer market for convenient and sharable home entertainment snacks.
2. Entertainment - Collaborations between snack brands and streaming services highlight innovative marketing strategies converging lifestyle and entertainment sectors.
3. Health and Wellness - Creating snacks that adhere to dietary preferences such as veganism and gluten-free lifestyles echoes the shift towards health-focused consumer products.
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