The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker
Laura McQuarrie — October 6, 2014 — Eco
References: behance.net & behance.net
This packaging design for The Sweet Harvest by Linda Te presents nature's candy the same way sweets are typically presented. The eco-friendly container takes the shape of a candy wrapper, which twists to open. However, rather than being treated to a candy that's not good for you, the package opens to reveal snacks like dried apricots and apples that would be just as tasty, but less indulgent.
Unlike a candy wrapper, the design also features printing that highlights some of the nutritional benefits of the snack, including that it contains things like dietary fiber, iron, vitamins A and C, and overall, promotes a healthy digestive system. Although the packaging isn't very flashy, the process of untwisting the container like a candy implies that a treat is in store.
Unlike a candy wrapper, the design also features printing that highlights some of the nutritional benefits of the snack, including that it contains things like dietary fiber, iron, vitamins A and C, and overall, promotes a healthy digestive system. Although the packaging isn't very flashy, the process of untwisting the container like a candy implies that a treat is in store.
Trend Themes
1. Eco-friendly Snack Packaging - The Sweet Harvest's candy wrapper-shaped packaging presents an opportunity for companies to adopt eco-friendly and sustainable practices in their packaging design.
2. Healthy Snack Promotion - The printing highlighting the nutritional benefits of The Sweet Harvest snacks presents an opportunity for companies to promote the health benefits of their products.
3. Interactive Packaging Design - The process of untwisting The Sweet Harvest's candy wrapper-shaped container presents an opportunity for companies to create interactive packaging experiences for customers.
Industry Implications
1. Healthy Snacks - The Sweet Harvest's packaging design presents opportunities for other healthy snack companies to adopt unique and creative packaging designs.
2. Eco-friendly Packaging - The Sweet Harvest's eco-friendly and sustainable packaging design presents opportunities for companies across industries to consider using more sustainable and environmentally-friendly packaging materials and designs.
3. Food and Beverage Packaging - The Sweet Harvest's packaging design presents opportunities for innovations in food packaging, including interactive and eco-friendly designs that promote the health benefits of products.
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