Lay’s Created Chocolate Potato Chips to Please All Your Taste Buds
Nicole Ballantyne-Choo — November 5, 2013 — Lifestyle
References: now.msn & consumerist
If you’ve been a long time Lay’s fan since childhood, chocolate potato chips are another reason to fall in love with the brand all over again.
To appeal to both the sweet and salty tastebuds at once, the company created potato chips that are covered in milk chocolate. While this new flavor will already be irresistible to most, its limited sale will entice people to get it while they can. To see how consumers will respond to this new type of chips, the chocolate potato chips are right now only going to be available throughout the holidays.
If you’re usually the party host for the holidays, a couple of 5 ounce bags will definitely please your guests. These chips are a great addition to the common treats served at parties, such as Toblerone and Ferrero Rocher.
For people who can never choose between a sweet or salty snack, Lay’s has provided you with the perfect delicious hybrid.
To appeal to both the sweet and salty tastebuds at once, the company created potato chips that are covered in milk chocolate. While this new flavor will already be irresistible to most, its limited sale will entice people to get it while they can. To see how consumers will respond to this new type of chips, the chocolate potato chips are right now only going to be available throughout the holidays.
If you’re usually the party host for the holidays, a couple of 5 ounce bags will definitely please your guests. These chips are a great addition to the common treats served at parties, such as Toblerone and Ferrero Rocher.
For people who can never choose between a sweet or salty snack, Lay’s has provided you with the perfect delicious hybrid.
Trend Themes
1. Sweet-salty Hybrid Snacks - The rise of sweet-salty hybrid snacks creates opportunities for companies to experiment with new combinations and market them to satisfy consumers with diverse tastes.
2. Limited Edition Products - The trend of creating limited edition products like chocolate-covered chips allows companies to create a sense of urgency in consumers to try something before it's gone, potentially increasing sales and brand loyalty.
3. Unusual Flavor Combinations - The popularity of unusual flavor combinations, like Lay's chocolate-covered chips, presents an opportunity for companies to differentiate themselves from competitors by offering unique and unexpected flavor experiences.
Industry Implications
1. Food and Snack Manufacturing - The food and snack manufacturing industry can continue to push the boundaries with innovative flavors and product combinations to capture new markets and increase consumer satisfaction.
2. Retail and Grocery - The retail and grocery industry can capitalize on the trend of limited edition products, encouraging impulse buying and creating excitement for consumers to visit stores to try new products.
3. Marketing and Advertising - The marketing and advertising industry can help companies create campaigns that promote unusual and unexpected flavor combinations to attract consumers seeking unique taste experiences.
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