The name of the game within the soft drink industry is marketing. Soft drinks are just sugar water, therefore in order to create the illusion of need for such a product is carried out through inventive marketing campaigns.
The Pepsi marketing team is no stranger to this concept, and executes marketing schemes brilliantly. Check out all of the ways the Pepsi marketing campaigns keep the business successful by staying in your your head.
Implications - This development of product branding is crucial to companies that have been marketing the same product for a long period of time. Businesses such as these have to look beyond their products to entice consumers. They are no longer providing a brand, but a way of life.
30 Pepsi Marketing Tactics
30
Interactive Pepsi Transit Ads
29
Capturing Brands in Print Campaigns
10 Cool Pepsi Ads
28
Nudism to Promote Drinks
Pepsi Raw Features Naked People
27
$100,000 Jeweled Pepsi Can
Bling Bling Boring
26
Pepsi Beats Coke to Stevia Drinks
PureVia vs. Truvia
25
Trading Car Keys for a Soda
Pepsi Ads Feature Bizarre Barters
24
Ice Cucumber Soda
Pepsi's Veggie Pop Gets Big in Japan
23
Eccentric Soda Fashion
Coca Cola's Crazy Clothing Line, Pepsi To Follow
22
Veggie Flavored Soda
Pepsi Ice Cucumber
21
Stop-Motion Mustaches
Pepsi Max Movember Competition Documents Your Hair
20
3-D Super Bowl Commercials
Pepsi & DreamWorks Hope You Have Your Glasses Handy
19
Smiley Soda Logos
Pepsi's Emotion-Based Branding
18
Gigantic Pepsi Beach Ball Gets Tossed Around the World
17
Soft Drink Adbusting
Lawrence Yang's Response to New Pepsi Logo
16
Gruesome Soft Drink Marketing
Pepsi Max ‘Lonely Calorie' Ads
15
Cross Marketing
Converse Pepsi Cellphone Charms
14
Political Sodavertising
PEPSI Promotes Refresheverything.com with Political Change
13
Video Print Ads
Entertainment Weekly to Feature CBS and Pepsi Video Ads
12
Shiso Soda
Japan Loves Leafy Green Pepsi for Summer
11
Offering the "Reborn Digital" a Taste
Pepsi Markets New Tava Drink
10
Visual Brand Evolution
Pepsi ‘Pass' Commercial Shows Branding Changes Over Decades
9
Anorexia-Approved Soda Ads
Campaign Claims Diet Pepsi Keeps You Paper Thin
8
Celebrity Branding for Social Networks
Indiana Beckham for Pepsi Youniverse
7
Yogurt Flavored Pop
Pepsi White in Japan
6
Design Cans 2
Pepsi Artco Cans
5
Spooky Sodas
The Pepsi Halloween Edition is Frightfully Fabulous
4
Rebranding Springwater as Tap Water
Pepsi to Rebrand Aquafina Without The Mountains
3
Freebies For Rival Support
Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products
2
Branding America's Largest, Eco Ferris Wheel
Pepsi Globe
1
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
Related Ideas
Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Salt-Powered Hydration Brands
Cadence Introduces the First-Ever RTD Salt Hydration Beverage
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Energy Drink Faucets
mio's TAP* Instantly Turns Water into an Energy Drink
Halloween-Inspired Pretzel Campaigns
Snyder’s of Hanover Debuts the 'Pretzelface' Campaign
Spontaneous Summer Picnics
Absolut Vodka & Sprite's HANGOUT-OF-HOME Inspires Unplanned Gatherings
LED Can Concepts
The Pepsi Smart Can Has a Flexible HD Display & Sound System
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
GenAI Water Bottles
Gatorade iD Offers Next-Level Gatorade Squeeze Bottle Personalization
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Enhanced QSR Beverage Options
Chipotle Launches New Beverages to Pair with Its Meal Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Hug-Inspired Olympics Campaigns
Coca-Cola's Summer Olympics Campaign was Inspired by True Events
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Co-Branded Hydration Tumblers
The Starbucks x Stanley Dropped to Support Starbucks' Winter Menu
Break-Encouraging Soda Branding
The Diet Coke Break Campaign Includes Customized Cans
Mountain Soda Campaigns
Mountain Dew's 'The Mountain Dude' Campaign to Feature a New Character
Soda Can Revamps
Functional Beverage OLIPOP Reveals New Can Format
Soda-Inspired Alcoholic Refreshments
SVNS Hard 7Up Comes in Two Flavor Options
Adventurously Reimagined Logo Designs
Mountain Dew Unveils a Vibrantly Verdant New Look
Limited Holiday Soda Flavors
Dr. Pepper Group Released Shirley Temple 7UP for 2024 Holidays
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Celebratory Soda Diners
The 125 Pepsi Diner Revisits Iconic Creations of the Last Century
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Recycled Private Label Packaging
ALDI Introduced Recycled Plastic Bottles for Water and Soda
Convenience Store-Branded Beverage Lines
7-Eleven Has Introduced Fusion Energy and Rehydrate
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Gen Z-Focused Beverage Launches
Britvic Introduces the Limited-Edition Blue Pepsi Electric Flavor
Mindful Restaurant Drink Menus
The Chipotle Beverage Menu Has Been Expanded with New Options
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Private Label Sports Drinks
Great Value Sport is Launching in a Variety of Flavors and Sizes
Japanese-Inspired Seltzer Launches
Suntory’s Unusual Your Usual Campaign is Authentically Quirky
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Bottled Mexican Soda Refreshments
Barrilitos is Being Relaunched by The Coca-Cola Company
Celebratory Cartoon Beverage Branding
ShineWater Limited Edition Trolls Cans are Arriving Now
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Spiced Pickle Sodas
Melis' Pickle Soda Features Vinegar, Beetroot, Garlic & Hot Peppers
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Chilling Effect Citrus Sodas
Sprite Chill Features the Signature Lemon-Lime Flavor with Cherry
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Exclusive Summer Beverage Flavors
Mountain Dew's Summer Dew Delights Arrives in Time for Summer
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Limited-Edition Retailer Drinks
Circle K and PepsiCo Partnered to Offer an Exclusive Drink
Sparkling Water Anniversary Packaging
S.Pellegrino and Future Brand Created a New Glass Bottle
Passion-Themed Anniversary Ads
Pepsi Celebrates Its 90th Birthday in Canada with a Quebec Event
Low-Calorie Prebiotic Sodas
Pop Jones are All-Natural Beverages with Just 30 Calories Per Can
Lifestyle-Driven Canned Fruit Drinks
Tropicana Brands Has Introduced Two New Refreshments
Fruit-Forward Sparkling Waters
PepsiCo Launches the bubly burst Lineup with New Fruit Flavors
Aluminum Plastic-Free Water Packaging
The Perfect Hydration Alkaline Water Comes in New Packaging
Hot Dog-Flavored Sparkling Waters
The 7-Eleven Big Bite Hot Dog Sparkling Water is Unexpected
Recycled Plastic Bottle Campaigns
Coca-Cola Promotes the Toss In, Take Out Initiative
Rapper-Approved Sparkling Drinks
SYPS Fizzy Water is Arriving Exclusively at Iceland in the UK
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Feel-Good Beverage Campaigns
Swoon's Bestie Campaign Spotlights "Beverages That Love You Back"
Build-Your-Own Hydration Solutions
DIY Beverages Offers a Fully Customizable Hydration Experience
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Fruity Effervescent Refreshments
Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors
Epic Rapper-Backed Soda Campaigns
PEPSI Launched its 'Make Your Gameday Epic' Campaign
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Soda-Paired Pizza Deals
Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
Delicious Health-Conscious Sodas
ROCKAWAY Soda Boasts Vibrant and Eye-Catching Packaging
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Vitamin-Based Sparkling Drinks
Bloom Nutrition Expands into Sparkling Energy Drinks for the Summer
Juice Brand Prebiotic Sodas
poppi Sodas from Juice Press Come in Eleven Flavors
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Fruit-Forward Bottled Sodas
Tango Launches Two New Ice Blast Flavors in Bottled Format
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Kindness-Promoting Beverage Campaigns
Culture Pop Soda Partners with Point Guard Derrick White
Aluminum-Bottled Sparkling Waters
Flow Beverage Corp. Debuts the Flow Sparkling Water in 4 Flavors
Flavorful Prebiotic Sodas
The Lively Prebiotic Pops are Available in Three Distinct Options
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Citrusy Branded Spirit Cocktails
SKYY Vodka & Soda Comes in Two Flavor Options
Healthy Soda Launches
Sidekick Soda Debuts at PopUp Grocer in NYC
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Fruity Summertime Colas
Pepsi Lime and Peach Were Inspired by Outdoor Eating
Zesty Soda-Inspired Condiments
The 7UP Condiment Range Was Created in Partnership with Twisted
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Double-Filtered Drinking Water
FloeWater Shares a Taste of Next-Gen Filtration Technology
Expanded Candy-Inspired Soda Flavors
Wild Bill's Olde Fashioned Soda Co. Expands Its Ring Pop Soda
Health-Conscious Sparkling Beverages
Cloud Water Unveils New Products and a Fresh Brand Makeover
Spiked Electrolyte Canned Beverages
Postgame Beverages Focuses on Mindfulness When Drinking
Co-Branded Drink Activations
The Cawston Press Frozen Fruit Waters Mobile Celebrates Inside Out 2
Functional Lotus Beverages
Lotus Plant Power Drinks are Made with Seven of Earth’s "Power Plants"
Mini Craft Soda Cans
Jones Soda Debuted Jones Minis to Share Craft Soda in a Smaller Format
Collaboration Soda Dessert Promotions
Baskin-Robbins and Pepsi are Offering Free Floats for a Year
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Canned Canadian Refreshments
Clearly Canadian is Debuting its Sparkling Water in New SleekCans
Revamped Alkaline Water Packaging
Perfect Hydration Alkaline Water Unveils its its New Rebrand
Free-From Energy Drinks
Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Prebiotic Ginger Beverages
Recoup Sparkling Prebiotic Beverages Support Hydration & Gut Health
Super Natural Sparkling Drinks
YEW Blends British Water and a Hint of Fruit for Sweetness
Reusable Packaging Sparkling Waters
PATH Sparkling Flavored Water Comes in Aluminum Bottles
Frozen Soda Brand Refreshments
7-Eleven and MTN DEW Teamed Up for New Drinks
Brand-Boosting Social Media Contests
Iconic Beverage Group Debuts the Iconic Agua Challenge
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Effervescent Indian-Inspired Beverages
Bollygood Makes Uniquely Flavored Limades and Lemonades
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Eco-Conscious Canned Water
Wenlock Spring's Revamped Cans Appeal to Gen Z
Low-Sugar Active Lifestyle Drinks
Boost Drinks is Introducing New Sport and Energy Refreshments
Fragrant Naturalistic Soft Drinks
These New Franklin & Sons Soft Drinks Come in Three Options
Functional Aluminum-Packaged Waters
Water Almighty Has Seven Added Minerals and Electrolytes
Sustainably Produced Canadian Seltzers
City Seltzer Offers Flavorful Non-Alcoholic Sparkling Water
Flavorful Functional Hydration Drinks
Essentia Hydroboost Comes in Three Flavors
Attached Cap Drink Packaging
Purity Soft Drinks Will Use Attached Caps for 100% Recyclable Bottles
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Custom-Printed Water Packaging
Tetra Pak Launches a Custom Printing Collaboration with Flow Water
College-Targeted Awareness Campaigns
PepsiCo Launched its 'Taste of Tomorrow' STEM Initiative
Social Good Sparkling Waters
Barbet Debuts Artful Sparkling Water Flavors with a Charitable Focus
Cheeky Financial Stress-Alleviating Campaigns
HOPWTR Has Debuted a Creative Promotional Campaign
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Fruit-Forward Sugar-Free Sodas
The Limited-Edition Tango Mango Has a Consumer-Driven Flavor
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Flavor-Enhanced Spring Waters
Highland Spring Flavoured Still Water Comes in Three Flavors
Summery Private Label Foods
Publix Summer Specials are Arriving to Help Consumers Celebrate
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Upscaled Sparkling Water Cans
DASH Water Debuted Larger Cans in Line with Customer Insights
T-Pop Energy Marketing Campaigns
T-Pop Group Pretzelle Promotes the New 'Ready' Energy Beverage
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Citrus-Flavored Soda Drink Mixes
SodaStream Now Offers MTN DEW Drink Mix Flavors
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Digital Diversified Beverage Programs
Diverse Powered Brands Provides Online Operations Solutions
Performance Beverage Systems
DEFY's Three-Part System Supports Energy, Hydration and Recovery