Pepsi Max Movember Competition Documents Your Hair
Jacqueline Parrish — October 26, 2009 — Marketing
References: pepsi & apps.facebook
The Pepsi Max Movember competition is just another example of a company supporting the month-long charity stunt that involves having men grow mustaches to raise money for prostate cancer charities, and then shave them off.
The Pepsi Max Movember competition encourages men (and those hormone imbalanced women) to document the growth of their mustaches by creating a video and posting it online.
Implications - Once upon a time, charitable events were all about telethons, door-to-door selling and posters. Over time, companies have found new ways to get people involved, and in a more fun-filled manner. Whether it's filming comic relief videos for Red Nose Day or a mustache competition, these events for the greater good bring a much-needed lighthearted manner to serious issues while still raising awareness.
The Pepsi Max Movember competition encourages men (and those hormone imbalanced women) to document the growth of their mustaches by creating a video and posting it online.
Implications - Once upon a time, charitable events were all about telethons, door-to-door selling and posters. Over time, companies have found new ways to get people involved, and in a more fun-filled manner. Whether it's filming comic relief videos for Red Nose Day or a mustache competition, these events for the greater good bring a much-needed lighthearted manner to serious issues while still raising awareness.
Trend Themes
1. Fun Charitable Events - Companies are finding innovative ways to bring a lighthearted manner to charitable events.
2. Mustache Competitions - Companies are organizing mustache competitions as a unique way to support charitable causes.
3. Online Video Documentation - Encouraging users to document their charitable efforts through online video is becoming a growing trend.
Industry Implications
1. Beverage Industry - Beverage companies like Pepsi are leading the way in organizing creative charitable awareness campaigns.
2. Healthcare Industry - Prostate cancer charities that benefit from these charitable events can receive a boost in funding and awareness.
3. Media Industry - Companies like Pepsi are producing and sharing content online to raise awareness for their charitable causes.
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