Pepsi Lime and Peach Were Inspired by Outdoor Eating
Laura McQuarrie — April 19, 2024 — Lifestyle
References: ca.style.yahoo
In preparation for grilling season, Pepsi Lime and Peach-flavored colas have arrived to provide cool refreshment to accompany smoky, savory summertime dishes. These limited-time flavors are ready to be paired with various backyard barbecue favorites, from hot dogs to ribs to burgers.
To complement these two new Pepsi flavors "tailor-made for summer grill life," the cola brand is teaming up with Bobby Flay on a #BetterWithPepsi campaign. Flay says that Pepsi's flavor profile is "the perfect counterpoint to the smoky, rich barbecue dishes."
Throughout the summer, Flay will be featured in a Pepsi TV campaign, as well as in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials and more leading up to Memorial Day.
To complement these two new Pepsi flavors "tailor-made for summer grill life," the cola brand is teaming up with Bobby Flay on a #BetterWithPepsi campaign. Flay says that Pepsi's flavor profile is "the perfect counterpoint to the smoky, rich barbecue dishes."
Throughout the summer, Flay will be featured in a Pepsi TV campaign, as well as in-store displays, digital content shorts, stunts, a social series of grill tips, tricks, tutorials and more leading up to Memorial Day.
Trend Themes
1. Seasonal Flavored Colas - Opportunity for brands to introduce limited-time fruit-infused cola flavors tailored for specific seasons.
2. Celebrity Brand Collaborations - Potential for brands to partner with well-known figures for targeted marketing campaigns and promotions.
3. Digital Content Strategies - Space for companies to leverage various digital platforms to engage customers with interactive and informative content.
Industry Implications
1. Beverage - Innovation potential in the beverage industry by exploring unique flavor combinations that resonate with seasonal trends.
2. Marketing - Opportunities for marketing agencies to facilitate collaborations between brands and celebrities for impactful promotional activities.
3. Digital Media - Room for digital media companies to create engaging content strategies that enhance brand visibility and customer interaction.
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