SVNS Hard 7Up Comes in Two Flavor Options
Michael Hemsworth — March 20, 2024 — Lifestyle
SVNS Hard 7Up has been created by Labatt Breweries and PepsiCo as a soda-inspired alcohol product perfect for avid fans of the namesake drink to try out this spring or summer. The product is crafted with zero grams of sugar in the mix and combines alcohol with the signature flavor of 7Up soda, which will come as welcome news to consumers of age with a penchant for the refreshment. The drink has a 7% ABV and comes in Original and Lemonade flavor options for consumers in Canada to pick up.
Director of Beyond Beer at Labatt Breweries of Canada Mike D'Agostini spoke on the SVNS Hard 7Up saying, "Consumer demand for premium RTD products is undeniable, so innovating to meet Canadians’ preferences is both a priority, but also an exciting growth opportunity for the Labatt business. With the launch of SVNS Hard 7Up, we’re excited to be disrupting the soda and seltzer category with a net-new brand entering the space, leveraging a recognisable flavour consumers know and love.”
Director of Beyond Beer at Labatt Breweries of Canada Mike D'Agostini spoke on the SVNS Hard 7Up saying, "Consumer demand for premium RTD products is undeniable, so innovating to meet Canadians’ preferences is both a priority, but also an exciting growth opportunity for the Labatt business. With the launch of SVNS Hard 7Up, we’re excited to be disrupting the soda and seltzer category with a net-new brand entering the space, leveraging a recognisable flavour consumers know and love.”
Trend Themes
1. Soda-inspired Alcoholic Beverages - Innovative combinations of familiar soda flavors and alcohol present new opportunities for beverage companies to tap into nostalgic consumer preferences.
2. Zero Sugar Alcoholic Drinks - The rising demand for low-sugar options in alcoholic beverages is driving the creation of new products catering to health-conscious consumers.
3. Premium Ready-to-drink Innovation - The push for premium ready-to-drink products is reshaping the beverage industry, offering companies a chance to cater to discerning consumers with innovative offerings.
Industry Implications
1. Alcoholic Beverage - Merging traditional soda flavors with alcoholic beverages opens up a space for companies to introduce unique offerings and capture a broader consumer base.
2. Health-focused Drinks - The development of zero-sugar alcoholic drinks addresses the growing interest in healthier alternatives, providing an avenue for brands to align with evolving consumer preferences.
3. Ready-to-drink Market - The introduction of premium ready-to-drink innovations challenges industry norms and creates opportunities for companies to stand out in a competitive market landscape.
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