PureVia vs. Truvia
Going Like Sixty — July 31, 2008 — Lifestyle
References: ajc
Coke vs. Pepsi; Truvia vs. PureVia. It looks like Pepsi beat Coca-Cola at the sweet water competition.
Pepsi will soon launch a new line of beverages using the natural, no-calorie sweetener based on the Stevia plant. Pepsi will sell a version of their SoBe drink in Peru which will be sweetened with PureVia.
PureVia will hit U.S. tabletops later this fall, but the FDA hasn't approved it as an additive. So while it's OK to eat it on top of food, or dissolved in food, the FDA says it can't be added to food by manufacturers.
Previously, Coke said that Truvia, their version, would be coming to market soon.
Pepsi will soon launch a new line of beverages using the natural, no-calorie sweetener based on the Stevia plant. Pepsi will sell a version of their SoBe drink in Peru which will be sweetened with PureVia.
PureVia will hit U.S. tabletops later this fall, but the FDA hasn't approved it as an additive. So while it's OK to eat it on top of food, or dissolved in food, the FDA says it can't be added to food by manufacturers.
Previously, Coke said that Truvia, their version, would be coming to market soon.
Trend Themes
1. Stevia Sweeteners - The growing trend of using Stevia-based sweeteners in beverages and food products presents an opportunity for manufacturers to develop new offerings in this market.
2. Natural Ingredients - The increasing demand for natural, no-calorie sweeteners like Stevia presents an opportunity for beverage and food manufacturers to create products that appeal to health-conscious consumers.
3. Healthy Beverages - The trend towards healthier beverage options, such as those sweetened with Stevia, provides an opportunity for manufacturers to create new products that meet consumer demand for healthier options.
Industry Implications
1. Beverage Industry - The use of Stevia in drinks provides an opportunity for companies in the beverage industry to differentiate their products and meet the growing demand for healthier alternatives to traditional carbonated beverages.
2. Food Industry - The trend towards using natural, no-calorie sweeteners presents an opportunity for food manufacturers to create new products that appeal to health-conscious consumers and differentiate themselves in the market.
3. Sweetener Industry - The rise of natural sweeteners like Stevia presents an opportunity for companies in the sweetener industry to adapt to changing consumer preferences and develop new products that meet growing demand.
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