Pepsi Chase Cars Boost Pizza and Pepsi Pairings to Unlock Maximum Flavor
Laura McQuarrie — September 12, 2024 — Lifestyle
References: pepsidoordash & adage
To emphasize that pizza tastes #BetterWithPepsi, PepsiCo debuted Pepsi Chase Cars so that a pizza lover's next slice can be chased with a cola-flavored soft drink for optimal enjoyment.
As part of this stunt, Pepsi is offering up tens of thousands of free pizza fans. Knowing that pizza cravings peak at the end of the week—over 40% of ALL pizza orders are on Fridays—Pepsi is giving fans the chance to unlock the deal on DoorDash on September 13th. Pizza lovers who purchase Pepsi, Pepsi Zero Sugar, Diet Pepsi or Pepsi Wild Cherry in bottles of various sizes will have the chance to enjoy free pizza (of any size, with any number of toppings) so long as it meets the minimum order amount, from favorites like Little Caesars and Pizza Hut.
As part of this stunt, Pepsi is offering up tens of thousands of free pizza fans. Knowing that pizza cravings peak at the end of the week—over 40% of ALL pizza orders are on Fridays—Pepsi is giving fans the chance to unlock the deal on DoorDash on September 13th. Pizza lovers who purchase Pepsi, Pepsi Zero Sugar, Diet Pepsi or Pepsi Wild Cherry in bottles of various sizes will have the chance to enjoy free pizza (of any size, with any number of toppings) so long as it meets the minimum order amount, from favorites like Little Caesars and Pizza Hut.
Trend Themes
1. Branded Stunt Marketing - The use of Pepsi Chase Cars to enhance the enjoyment of pizza with cola demonstrates the power of experiential marketing to engage consumers.
2. Food and Beverage Pairing Promotions - Pepsi's strategy of offering free pizzas with cola purchases highlights the potential of cross-promotional deals to boost sales for both participating brands.
3. Day-specific Sales Campaigns - Targeting the higher volume of pizza orders on Fridays, Pepsi's promotional timing can exploit peak consumer demand and maximize impact.
Industry Implications
1. Beverage - Innovative pairing promotions between soft drink companies like Pepsi and popular food items can drive increased consumption and brand loyalty.
2. Food Delivery - Collaborations with delivery services like DoorDash provide lucrative opportunities for food and beverage brands to reach consumers more effectively.
3. Fast Food - Fast food chains partnering with beverage companies for promotional deals can tap into new customer bases and drive higher purchase volumes.
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