10 Cool Pepsi Ads
Raul Mendez — August 1, 2008 — Marketing
The gallery shows a collection of several very clever and cool ads by Pepsi Co.
They exhibit a very different flow from what Coca-Cola has been doing in their campaign, but Pepsi's marketing is still very clever and fresh.
Check them out.
Implications - Brands that are willing to try new ideas in regards to advertising appeal to audiences because they display an ability to stay modern and up to date. Additionally, companies such as Pepsi Co. who compete in large product groups need to stay ahead of their main competitors if they want to maintain their market share. This can be achieved by differentiating the product through clever advertisements and today, incorporating social media.
They exhibit a very different flow from what Coca-Cola has been doing in their campaign, but Pepsi's marketing is still very clever and fresh.
Check them out.
Implications - Brands that are willing to try new ideas in regards to advertising appeal to audiences because they display an ability to stay modern and up to date. Additionally, companies such as Pepsi Co. who compete in large product groups need to stay ahead of their main competitors if they want to maintain their market share. This can be achieved by differentiating the product through clever advertisements and today, incorporating social media.
Trend Themes
1. Innovative Print Ads - Creating print campaigns that are creative and different from what the competition is doing to stand out in the market.
2. Fresh Marketing Tactics - Using fresh marketing tactics to attract audiences and stay up to date with modern advertising methods.
3. Social Media Integration in Advertising - Incorporating social media into advertising efforts to reach and engage with a wider audience.
Industry Implications
1. Advertising - An industry that can utilize innovative print ads and fresh marketing tactics to capture audience attention and differentiate from competitors.
2. Beverage - A competitive industry where companies like Pepsi Co. can use new advertising methods to maintain their market share and stand out from their competitors.
3. Marketing and Communications - An industry that can benefit from incorporating social media into the advertising efforts of their clients to reach larger audiences and generate higher engagement.
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