Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Laura McQuarrie — March 18, 2024 — Lifestyle
References: hoplark & beveragedaily
Non-alcoholic beverage brand Hoplark launched two new sparkling water flavors that showcase hops in a new light. Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops offer two new ways to enjoy hops in the non-alcoholic space and in a convenient, ready-to-drink format that doesn't compromise on great taste, providing "water with the hoppiness of a beer."
"We're not just expanding our product line; we're redefining the possibilities of beverages brewed with hops," says CEO Betsy Frost, "Our goal is to provide options that have a complexity with them to the simplest of ingredients." Hoplark's newest sparkling water varieties were created in response to consumers asking for more permanent additions to the brand's lineup that cater to different drinking occasions.
"We're not just expanding our product line; we're redefining the possibilities of beverages brewed with hops," says CEO Betsy Frost, "Our goal is to provide options that have a complexity with them to the simplest of ingredients." Hoplark's newest sparkling water varieties were created in response to consumers asking for more permanent additions to the brand's lineup that cater to different drinking occasions.
Trend Themes
1. Hop-infused Beverages - Exploring new ways to infuse hops in non-alcoholic beverages creates opportunities for unique flavor profiles and enhanced drinking experiences.
2. Non-alcoholic Craft Drinks - The rise of non-alcoholic craft drinks like hoppy sparkling waters taps into the growing demand for sophisticated, alcohol-free alternatives in the beverage market.
3. Alternative Ingredient Combinations - Innovative combinations such as Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops introduce consumers to creative and unexpected flavors in ready-to-drink formats.
Industry Implications
1. Beverage Manufacturing - Beverage manufacturers have the opportunity to experiment with hop-centric products to cater to consumer preferences for unique and flavorful drink options.
2. Craft Beverage Industry - The craft beverage industry can capitalize on the trend of hop-infused sparkling waters to diversify their product offerings and appeal to a broader consumer base seeking innovative libations.
3. Ready-to-drink Market - The ready-to-drink market stands to benefit from the introduction of innovative flavor combinations like Vanilla Bean + Simcoe Hops and Lemongrass + Lemondrop Hops, offering consumers convenient and novel beverage choices.
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