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Alcohol-Free Refreshment Partnerships

Clean the Sky - Positive Eco Trends & Breakthroughs

Majestic and Club Soda Announced a New Partnership

— December 6, 2024 — Lifestyle
Majestic and Club Soda have announced a new partnership that will provide consumers with greater access to low-alcohol and alcohol-free refreshments to help meet demand in this burgeoning space. The partnership will see Majestic customers gaining access to a wide range of drinks just in time for the holiday season to provide them with a way to skip consuming alcohol during Christmas and New Years. The partnership will also help to prioritize equitable access to products that are low in alcohol or free from alcohol for a greater sense of balance within the alcohol product industry.

Majestic Buyer for Low and No Zara Cassidy spoke on the Majestic and Club Soda partnership saying, "We are thrilled to be partnering with Club Soda, the global leaders in the low and no-alcohol drinks space. Their commitment to quality, choice, and inclusivity aligns perfectly with our own values at Majestic. We know that a growing number of our customers are thinking about more conscious alcohol consumption, and together with Club Soda, we can expand the quality and choice of options available to our customers across the country.”
Trend Themes
1. Low-alcohol Beverage Expansion - Growing interest in low-alcohol options creates opportunities for innovative drink formulations and marketing strategies.
2. Holiday Alcohol-free Alternatives - Holiday seasons are driving demand for alcohol-free beverages, paving the way for creative non-alcoholic drink options catering to festive occasions.
3. Inclusive Drink Choices - The focus on providing equitable access to non-alcoholic drinks highlights an increasing consumer preference for inclusive and health-conscious beverage options.
Industry Implications
1. Beverage Industry - The shift towards low-alcohol and alcohol-free beverages is pushing the beverage industry to develop a wider variety of innovative new products.
2. Retail Industry - Retailers are responding to changing consumer preferences by stocking a diverse range of low and non-alcoholic drinks, which enhances customer satisfaction and choice.
3. Health and Wellness Industry - The partnership emphasizes the growing trend within the health and wellness industry to prioritize balanced, conscious consumption in consumer habits.
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