Pepsi & DreamWorks Hope You Have Your Glasses Handy
Elsa Blaine — January 25, 2009 — Marketing
References: online.wsj
Monstrous Superbowl commercials are going 3-D this year. Both Pepsi Co. and DreamWorks are dealing with the logistics of distributing the 125 million pairs of special glasses required to experience the full effect of their new ads set to show around halftime during the big game on February 1, 2009.
Pepsi will have dancing amphibians in their SoBe Lifewater beverage spot, while a promo for the upcoming animated movie “Monsters vs. Aliens” will also be projected over the airwaves with Intel InTru 3D technology.
The cost of the coveted commercial spot is said to be around $3 million dollars so the promoters are hoping people will pick up the free 3-D glasses and enjoy the ads. Here’s a sneak peek.
Pepsi will have dancing amphibians in their SoBe Lifewater beverage spot, while a promo for the upcoming animated movie “Monsters vs. Aliens” will also be projected over the airwaves with Intel InTru 3D technology.
The cost of the coveted commercial spot is said to be around $3 million dollars so the promoters are hoping people will pick up the free 3-D glasses and enjoy the ads. Here’s a sneak peek.
Trend Themes
1. 3-D Advertising - The use of 3-D technology in advertising offers a new dimension to marketing and the opportunity to create immersive brand experiences.
2. Distribution Logistics - Developing a cost-effective and efficient distribution process for supplying large quantities of specialized products, such as 3-D glasses, presents an untapped opportunity.
3. Collaboration in Marketing - Partnering with another brand or company for a marketing campaign, such as Pepsi Co. and DreamWorks, increases exposure and brand awareness.
Industry Implications
1. Advertising - Incorporating 3-D technology into advertisements offers a new approach to product differentiation and captivating audiences.
2. Entertainment - The use of 3-D technology in entertainment, such as the upcoming film 'Monsters vs. Aliens,' provides a unique selling point and enhances the overall experience for audiences.
3. Logistics - Developing innovative distribution strategies for specialized products, such as 3-D glasses, provides a potential area for growth and cost savings in logistics industries.
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