Virtue's Clean Energy Drinks Sport Refreshed Formulas & Packaging
Laura McQuarrie — December 14, 2023 — Marketing
References: beveragedaily
Virtue recently upgraded its recipe and rebranded its packaging to help its clean energy drinks reach more consumers around the world. Virtue has seen 462% growth in international revenue over the last 12 months and its products are now sold in more than 35 countries. The natural, zero-sugar, zero-calorie refreshments offer a convenient alternative to coffee beverages with yerba mate, which provides 80 milligrams of organic caffeine.
The brand's refreshed range includes an enhanced flavor profile and varieties like Tropical; Peach and Raspberry; and Strawberry and Lime that are ready to provide an energizing boost on demand.
Consumers are opting for clean energy drinks to better align with their preference for natural ingredients, reduced artificial additives, and focus on providing sustained energy without the crash associated with traditional options.
The brand's refreshed range includes an enhanced flavor profile and varieties like Tropical; Peach and Raspberry; and Strawberry and Lime that are ready to provide an energizing boost on demand.
Consumers are opting for clean energy drinks to better align with their preference for natural ingredients, reduced artificial additives, and focus on providing sustained energy without the crash associated with traditional options.
Trend Themes
1. Clean Energy Drinks - Consumers are opting for clean energy drinks to better align with their preference for natural ingredients, reduced artificial additives, and focus on providing sustained energy without the crash associated with traditional options.
2. Enhanced Flavor Profiles - Virtue's refreshed range includes an enhanced flavor profile and varieties like Tropical; Peach and Raspberry; and Strawberry and Lime that are ready to provide an energizing boost on demand.
3. International Expansion - Virtue has seen 462% growth in international revenue over the last 12 months and its products are now sold in more than 35 countries.
Industry Implications
1. Beverage - The clean energy drink trend presents opportunities for the beverage industry to capture the growing consumer demand for natural, healthier alternatives to traditional energy drinks.
2. Packaging - Virtue's rebranded packaging reflects the trend towards clean energy drinks, showcasing a fresh and modern design that appeals to health-conscious consumers.
3. Natural Ingredients - The demand for clean energy drinks emphasizes the importance of using natural ingredients in the food and beverage industry, presenting an opportunity for companies to develop innovative products that meet this consumer preference.
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