Campaign Claims Diet Pepsi Keeps You Paper Thin
Vincent Salera — February 28, 2009 — Marketing
References: adsoftheworld
This ad for Diet Pepsi shows you how thin you can be by drinking their brand of diet soda by showing a pool and a diving board with a Smurf-sized splash. If people drinking Diet Pepsi are this thin, they may want to consider drinking the regular Pepsi--the sugar and calories can do them some good.
The ad was created by advertising agency JWT, Mumbai, India with creative direction by Tista Sen, Shammsunder Gooud and Shammsunder Gooud.
The ad was created by advertising agency JWT, Mumbai, India with creative direction by Tista Sen, Shammsunder Gooud and Shammsunder Gooud.
Trend Themes
1. Anorexia-approved Soda Ads - Disruptive innovation opportunity: Develop health-conscious advertisements that promote body positivity and healthy lifestyles rather than promoting unrealistic body images.
2. Body Positive Marketing Campaigns - Disruptive innovation opportunity: Create marketing campaigns that celebrate diverse body types and challenge societal beauty standards.
3. Health-conscious Beverage Brands - Disruptive innovation opportunity: Develop new beverage brands that cater to health-conscious individuals by offering low-sugar or sugar-free options.
Industry Implications
1. Advertising and Marketing - Disruptive innovation opportunity: Utilize innovative advertising techniques to promote body positivity and healthy lifestyles, shifting away from harmful body image standards.
2. Beverage Industry - Disruptive innovation opportunity: Invest in research and development to create healthier beverage options that align with the growing demand for health-consciousness.
3. Fashion and Beauty Industry - Disruptive innovation opportunity: Encourage inclusivity and diversity in fashion and beauty campaigns by featuring models of all body types, challenging traditional beauty standards.
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