Coca-Cola Gives Out Free Drinks to People Who Buy Pepsi Products
Strawberries and Champagne — March 9, 2009 — Lifestyle
References: thisismoney & adage
Another recession-busting trick has emerged in the food and beverage industry, this time from Coca-Cola. This is definitely not the time to be classed as the No. 2 brand for anything; only being at the top will do.
Coca-Cola announced that anyone who buys rival Pepsi’s Mountain Dew soda will be given a free bottle of Coca-Cola’s version of the drink, Vault. Promoted at the Vault Taste Challenge, the “Don’t Dew It” campaign encourages customers to switch to the Coca-Cola brand.
These clever marketing ploys encourage the consumer to go out there and spend their money in the hope of getting something free. Although a bottle of soda is nowhere near getting a free car like Dodge promoted with their trucks last year, it’s still a very significant way to create brand appeal.
Coca-Cola announced that anyone who buys rival Pepsi’s Mountain Dew soda will be given a free bottle of Coca-Cola’s version of the drink, Vault. Promoted at the Vault Taste Challenge, the “Don’t Dew It” campaign encourages customers to switch to the Coca-Cola brand.
These clever marketing ploys encourage the consumer to go out there and spend their money in the hope of getting something free. Although a bottle of soda is nowhere near getting a free car like Dodge promoted with their trucks last year, it’s still a very significant way to create brand appeal.
Trend Themes
1. Recession-busting Marketing - Creating promotional campaigns that incentivize customers to switch brands and make purchases during a recession.
2. Freebies for Rival Support - Offering free products to customers who buy rival brands to encourage brand loyalty and preference.
3. Creating Brand Appeal - Using creative marketing strategies, such as offering free products, to make brands more appealing to consumers.
Industry Implications
1. Food and Beverage - Incentivizing customers to switch brands and purchase products in the food and beverage industry.
2. Marketing and Advertising - Developing innovative marketing campaigns that use freebies to entice customers to switch brands and make purchases.
3. Automotive - Leveraging freebies as a marketing tool to create brand appeal in the automotive industry, similar to Dodge's promotion with free cars.
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