Volvic Touch of Fruit Sparkling Comes in Three Sugar-Free Flavors
Michael Hemsworth — March 6, 2024 — Lifestyle
References: volvic & talkingretail
Volvic Touch of Fruit Sparkling is the brand's latest addition to its spring water range for the UK market that's crafted with taste and nutrition in mind to keep the product in line with consumer needs. The refreshments are characterized by their sugar-free formulation that doesn't skimp on flavor, which comes in three options to choose from including Mango Passion, Strawberry and Lemon & Lime. The drinks are arriving now in single cans in convenience stores and wholesalers for £1.15 each.
Category Marketing Director, Beverages at Danone Gemma Morgan spoke on the new Volvic Touch of Fruit Sparkling drinks saying, "As consumers continue to choose health-conscious products, Touch of Fruit Sparkling embraces this trend, offering a delicious and refreshing beverage that is sugar free without compromising on taste."
Category Marketing Director, Beverages at Danone Gemma Morgan spoke on the new Volvic Touch of Fruit Sparkling drinks saying, "As consumers continue to choose health-conscious products, Touch of Fruit Sparkling embraces this trend, offering a delicious and refreshing beverage that is sugar free without compromising on taste."
Trend Themes
1. Sugar-free Sparkling Beverages - Opportunities for innovative sugar-free sparkling beverages that prioritize taste and nutrition.
2. Diverse Flavor Options - Potential for diverse flavor options to cater to consumer preferences and differentiate products.
3. Health-conscious Refreshments - Emerging trend of health-conscious refreshments that balance flavor and nutritional value.
Industry Implications
1. Beverage Manufacturing - Innovative strategies for beverage manufacturers to create sugar-free sparkling options.
2. Convenience Store Retail - Opportunities for convenience stores to stock a variety of sugar-free sparkling beverages.
3. Wholesale Distribution - Strategies for wholesalers to meet the demand for health-conscious refreshments like Volvic Touch of Fruit Sparkling.
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