PEPSI Promotes Refresheverything.com with Political Change
Ayman — January 19, 2009 — Social Good
References: refresheverything & adsoftheworld
Pepsi is capitalizing on the political change and Barack Obama's inauguration with a wide outdoor campaign to promote new search portal refresheverything.com.
Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,†“Together,†“Hooray,†and “Oh Boy,†each with the Pepsi logo replacing the letter 'O.'
Each ad simply reads refresheverything.com.
The campaign was created by TBWA\CHIAT\DAY, USA.
Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes.
Ranging from billboards to banners, flags and taxi-top ads that use phrases like “Yes You Can,†“Together,†“Hooray,†and “Oh Boy,†each with the Pepsi logo replacing the letter 'O.'
Each ad simply reads refresheverything.com.
The campaign was created by TBWA\CHIAT\DAY, USA.
Implications - By using their logo and integrating it into a historical political event, Pepsi has managed to associate themselves with a positive message. Additionally, the brand is creating a supportive post-political campaign, which means that they truly understand their target demographic and their political views and votes.
Trend Themes
1. Political Advertising - Opportunity for brands to leverage political events or movements to promote their products or services.
2. Outdoor Advertising - Utilizing billboards, banners, flags, and taxi-top ads to reach a wide audience and increase brand visibility.
3. Brand Integration - Associating a brand with a positive message or historical event to enhance brand perception and connect with target consumers.
Industry Implications
1. Beverage - Opportunity for beverage brands to engage with customers and align themselves with political movements or events.
2. Advertising - Opportunity for advertising agencies to create innovative campaigns that integrate brands with political themes or moments.
3. Digital Marketing - Opportunity for digital marketing agencies to use online platforms and search portals to promote brands and leverage political events.
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