Angela Lowe — June 7, 2006 — Marketing
References: pepsiaccess & gushmagazine
BBDO has created a clever transit ad that has a functional headphone jack embedded in it. If you plug in your headphones you can hear various samples of music available through pepsiaccess.ca. You can catch a glimpse of these posters and the sample the 12 songs in Toronto and Vancouver until the end of summer. And to tie in with this campaign every Pepsi comes with a PIN that can be redeemed for access to music, concerts, events and much more at pepsiaccess.ca. (GUSH Magazine)
Trend Themes
1. Functional Embedded Advertisements - The advancement of technology would enable businesses to create interactive ads while offering value-added services to their customers.
2. Hyperlocal Advertising Strategies - Targeting ads in specific local areas could help businesses tailor their ad experiences and increase customer engagement.
3. Personalized Promotions Through Access Codes - Businesses could leverage access codes like PINs found on product packaging to personalize their offers and build brand loyalty.
Industry Implications
1. Advertising - Incorporating technology into advertising methods could revolutionize the way businesses interact with their target markets.
2. Music Promotion - Partnering with brands to promote new music releases and customized music experiences could allow record labels to expand their reach and fan base.
3. Consumer Goods - Offering personalized promotions through PIN codes would help businesses, particularly in the consumer goods industry, to build brand recognition and increase sales.
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