7-Eleven and MTN DEW Teamed Up for New Drinks
Michael Hemsworth — June 19, 2024 — Lifestyle
7-Eleven and MTN DEW announced an exclusive collaboration that will see the retailer providing customers with a series of flavorful refreshments that they can't get anywhere else.
The drinks include the MTN DEW Infinite Swirl and the Freedom Fusion, which are each crafted with a premium flavor experience in mind that's different from what's presently available. The Infinite Swirl has a tropical punch flavor with pineapple and berry fusion notes in every sip, and comes in 20-ounce bottles. The Freedom Fusion comes in the form of the 7-Eleven Slurpee that boasts a frosty white color with a peachy lemonade flavor.
Senior Vice President of Merchandising (Vault & Proprietary Beverages) Dennis Phelps spoke on the 7-Eleven and MTN DEW drinks saying, "7-Eleven and Mtn Dew both share a passion for innovation and this summer we're giving fans not one, but two bold new flavors to add to their roster of favorite drinks. These are a perfect summer addition to our beverage vault and Slurpee machine and we can't wait for fans to give them a try."
The drinks include the MTN DEW Infinite Swirl and the Freedom Fusion, which are each crafted with a premium flavor experience in mind that's different from what's presently available. The Infinite Swirl has a tropical punch flavor with pineapple and berry fusion notes in every sip, and comes in 20-ounce bottles. The Freedom Fusion comes in the form of the 7-Eleven Slurpee that boasts a frosty white color with a peachy lemonade flavor.
Senior Vice President of Merchandising (Vault & Proprietary Beverages) Dennis Phelps spoke on the 7-Eleven and MTN DEW drinks saying, "7-Eleven and Mtn Dew both share a passion for innovation and this summer we're giving fans not one, but two bold new flavors to add to their roster of favorite drinks. These are a perfect summer addition to our beverage vault and Slurpee machine and we can't wait for fans to give them a try."
Trend Themes
1. Exclusive Beverage Partnerships - Unique collaborations between convenience stores and major beverage brands create exclusive product offerings that enhance customer loyalty.
2. Flavor Innovation in Soft Drinks - Combining unconventional flavor profiles, such as tropical punch with pineapple and berry, offers new taste experiences for consumers.
3. Frozen Drink Revitalization - Innovative frozen beverages like the 7-Eleven Slurpee with peachy lemonade flavor attract customers seeking refreshing and unique summer treats.
Industry Implications
1. Convenience Stores - Convenience stores benefit from exclusive beverage offerings, drawing in customers with products they can't find anywhere else.
2. Soft Drink Manufacturing - Soft drink manufacturers exploring new flavor combinations can capture market interest and set trends in the beverage industry.
3. Frozen Beverage Equipment - The demand for innovative frozen drinks drives growth in the market for advanced slushie and frozen beverage dispensing machines.
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