This cluster of memorable Adidas innovations explores the way in which the German sportswear brand has generated buzz, both with unique products and new marketing techniques.
Every once in a while we like to look at innovations from a particular company we’ve found ourselves mentioning repeatedly, then explore their techniques by gathering them in one place. As these memorable Adidas innovations show, Adidas is unafraid to break barriers and try new things, whether that’s tapping into the Star Wars craze, designing 1 euro sneakers or coming up interactive advergames.
71 Memorable Adidas Innovations
71
Fashion Goes Soft Porn
Jenna Jameson in Adidas Ad
70
Nudevertising Sneakers
Tym Roders Wears Nothing But Adidas Shoes for David Ellingsen
69
Adidas Embraces Graffiti
7 Top Graffiti Artists Commissioned to Plaster Subway
68
Supercar Spring Shoes
Bounce:S Trainers by Adidas Porsche Design Help You Jump
67
Designer Sports Fashion
Adidas by Stella McCartney Fall 2008 Collection
66
Vertical Soccer
Adidas Billboard Comes to Life
65
The Adidas Football Cathedral
64
Relaunching Iconic Shoes
Adidas Marks 60th Anniversary With the Return of 3-Stripe Sneaks
63
Jedi Endorsed Sportswear
The Adidas Star Wars Collection Wants the Force to Be With You
62
Olympic Branding
Adidas Ad Features Sui Feifei
61
Multihued Winged Sneakers
Jeremy Scott Does Technicolor Athletic Gear for Adidas
60
Celebrity Sneaker House Parties
Adidas Originals Commercial
59
Shop of the Future
Adidas "mi Innovation Center"
58
Abnormal Athletic Attire
Adidas SLVR Strays from the Sporting Norm With Dreary Greys
57
Customizable Hi-Tech Soccer Shoes
Adidas F50 TUNiT
56
Adidas Launches Store With The Help Of Ducks
55
Adidas Celebrates Originality
Targets YouTube, Facebook, Collaborates with Diesel
54
Swapping Shirts With Strangers
Adidas: Ajax Shirt Viral
53
Electric Blue Lipstick
Adidas Editorial Features Loud Color From Head to Toe
52
Paint Dripping Kicks
The Adidas: Create Your Adicolor Ads by TBWA
51
Harnessing Soccer Star Power
Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
50
Branded Sunscreen Tattoos
Adi-Block Sprays Adidas Logo
49
Olympic Fashion
The Original Games Collection by Adidas
48
BBQed Shoes
Adidas Window Display Suggests Eating Old Soles for Dinner
47
Liquid Installations
'Liquid Story' Adidas Originals Exhibit Inspired by The Future
46
Muppet Sneakers
Kermit the Frog Adidas by Stan Smith
45
Classic Logo Mods
Kazuki Kuraish Jolly Roger for Adidas ‘Originals by Originals'
44
Soccer Net Fashion
Yohji Yamamoto Gets Netty for the Adidas Y-3 Spring 2010 Collection
43
Break-Up Service Clothing Ads
Safevertising for Adidas Originals
42
Badass Black Leather Sneakers
Adidas 80s CP Kicks Surprise Hardcore Fans
41
Graphic Novel Advergames
Adidas Teamgeist Campaign Makes You Part of the Game
40
Girly Street Art Sneakers
Fafi by Adidas Collection Highlights Female Graffiti Artists
39
Athletic Couture
Adidas High Fashion
38
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
37
Street Styletorials
The Sartorialist Teams Up With MiLK China and Adidas
36
Movie Themed Shoes
Adidas Hellboy II Sneakers
35
Plantvertising to Go Green
Adidas Grün Campaign
34
Star Wars Court Kicks
Adidas Princess Leia Sneakers Make Us Want to Fight the Empire
33
Hipster Sportswear
Adidas Originals by Originals James Bond for David Beckham Is Sophisticated
32
Soccer Player Hairdos
Adidas' Africanized Confederation Cup Campaign
31
Diamond-Studded Sneakers
Adidas Celebrates 60th With $800 Pair of Superstars
30
Cityscape Sneakers
Adidas ZX700 Gets Edgy With an Urban Flair for Your Feet
29
Branded House Parties
Interior Design At The Adidas Concept Store in Berlin
28
Customised Sports Furniture
Dorophy Tang for Adidas in Beijing
27
Runway-Worthy Athletic Shoes
Jeremy Scott for Adidas
26
Deconstructed Sneaker Art
Adidas and Lifelounge "All Day I Dream About Sneakers"
25
Album Cover Sneakers
Mos Def Self-Promotes While Designing For Adidas
24
One Euro Sneakers
Muhammad Yunus Collaborates With Adidas Third World Project
23
Messy Marketing
Adidas Originals & The Ting Tings Paint Fans for Free Gig
22
Virtual Shoe Fitting
Adidas Lets You Test Shoes Without Trying Them On
21
Formal Gymwear
Jeremy Scott's Adidas Line Features Frills, Tails and Tracksuits
20
Snowy Sport Sneakers
Adidas Original OT-Tech 7X 700 Winter Hi Running Boots
19
4th of July Footwear
Adidas Micropacers Celebrate '60 Years of Soles and Stripes'
18
Dangerous Scenario Ads
Adidas 'Be Fast' Campaign Wins at ANDY Awards 2009
17
Sneakercycles
Adidas & Kalavinka Combine to Create Synergized Sports Gear
16
Mobile Marketing
Adidas Promo Bus
15
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
14
Leopard Print Sneakers
Vulcanized Boot from Adidas Oringinals by Originals Originals Kazuki
13
Music Video Clothing Promos
Adidas Originals FIVE-TWO 3 Commercial with RIP Slyme & DJ Fumiya
12
Revisiting Classic Kicks
Adidas Vault Reveals 60 Years of Shoemaking Experience
11
Shoe Plantvertising
Adidas Five-Two 3 Plants Pack Unusually Incorporates Foliage Into Marketing
10
Manly Kick Collaborations
Adidas Originals Fall 2009 James Bond for David Beckham
9
Hip-Hop Celebration Apparel
Adidas and Def Jam Celebrate Anniversary With Design Line
8
DIY Virtual Music Fest
Adidas Originals Festival
7
Laced-Up Architecture
See the Athletic Aesthetics of the Administrative Adidas 'Laces' Building
6
Christmas-Themed Kicks
Adidas Unveils Stan Smith II Sneakers
5
Patriotic Sneakers
Adidas Originals 60th Anniversary Stars & Stripes Pack
4
SUV-Sized Shoe Sculptures
Adidas Originals Left-Right Project
3
Olympic Gymnasts as Runway Models
Stella McCartney for Adidas S/S 2009
2
Virtual Detectives
Adidas' Interactive Campaign for Palmeiras Shirts in Brazil
1
High-Top Hygienics
The Adidas and Jason Markk Cleaning Kit Will Ensure Crisp Kicks
Related Ideas
Speed-Optimizing Running Shoes
adidas Unveils the Adios Pro 4 and Evo SL Sneaker Models
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Archival Low-Sole Classic Sneakers
adidas Presents its new Country Japan Sneaker Model
Hand-Embroidered Jersey Collections
adidas Collaborates with Someone Somewhere on a New Capsule
Seasonal High-Performance Sneakers
The Adidas NMD_S1 Now Comes in Understated Color Options
Iconic Nylon-Covered Sneakers
The Adidas Samba OG Has Been Shown Off in Two New Options
Athlete-Collab Sleek Basketball Sneakers
Anthony Edwards Creates the adidas AE 1 Sneakers
Iconic Shoe Colorways
adidas to Reintroduce the SL 72 OG Shoes in Five Retro Colors
Activewear-Branded Camera Concepts
This Leica x Adidas M Camera by Thiago Botelho is Analog
Customizable Shoe Decorating Events
adidas Hosts a DIY 'Style Your Toe' Pop-Up Event in Hong Kong
Juxtaposing Dynamic Running Shoes
The adiSTAR Cushion Sneakers have a Retro Design
Fringe-Detailed Lifestyle Sneakers
ABRA Updates the adidas Superstar Sneakers with Fringe
Street Style Training Sneakers
The Adidas Y-3 Running Collection Includes Four Styles
Chunky Collaborative Fashionable Shoes
adidas and Y-3 Introduce the Newest Range of Footwear
Breezy Mesh Collaborative Sneakers
adidas and CLOT Work Together on the Superstar Breathe Shoes
Cartoon-Honoring Lifestyle Footwear
The Hello Kitty Gazelle Sneaker Honor Her 50th Anniversary
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
90s-Inspired Bulky Skateboard Sneakers
adidas Presents a Look at the Retro Stan Smith XLG Shoe
Retro Sporty Luxe Accessories
adidas Presents a New Series of Nostalgic Retro Accessories
Comfortable Festival-Ready Apparel
adidas Curates a Range of Festival-Ready Apparel
Exclusive Sophisticated App-Accessed Shoes
KITH and adidas Unveil a Special BW Army Trainer
Espadrille-Like Lifestyle Sneakers
adidas Introduces a Textural Pair of a CLOT Gazelle Shoe
Timeless Revived Basketball Shoes
adidas and Kareem Abdul-Jabbar Design Muted Footwear
Camo-Patterned Collaborative Sneakers
BAPE and adidas Originals Join on a Sneaker Model
Stealthy Collaborative Sneaker Designs
adidas Joins Y-3 on a Special Y-3 Stan Smith Silhouette
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Textural Breathable Lifestyle Shoes
CLOT Takes a Spin at a Pair of the adidas Gazelle Sneakers
Soft Suede Football Boots
adidas Introduces the Copa Mundial Football Boot
Textural Tweed Lifestyle Sneakers
adidas Spotlights a Pair of Tweed Samba Sneakers
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Stealthy Dynamic Basketball Shoes
adidas Unveils the New Futuristic Mad IIInfinity Sneaker
Detail-Oriented Retro Sneakers
Footpatrol Launch a Version of the adidas Originals Campus 80s
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sophisticated Monotonal Footwear
adidas Spotlights the Formal Stan Smith Freizeit Shoe
3D-Printed Lattice Futuristic Shoes
adidas Presents the Breathable Latticed Climamog Shoes
Archived-Inspired Stealthy Footwear
adidas' Minimal Jeans Trainer is Exclusively Available at JD
Sports Brand Design Evolutions
The Vitra Design Museum will Host Nike: Form Follows Motion
Ultra-Plush Cushioned Sneakers
adidas Introduces a New Chunky Samba Model Reflecting a Puffer
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Summery Collaborative Lifestyle Sneakers
KITH and adidas Continue to Grow their Range of Sambas
Football Replica Shirt Publications
Admiral Sports Launches 50 Years of the Replica Shirt
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Collaborative Chunky Skate Sneakers
always do what you should do Joins adidas on the Superstar
Collaboration Automotive Footwear
The Adidas X Crazyfast Bugatti is Speed and Precision-Focused
Floral-Adorned Sporty Clogs
adidas and Stella McCartney Expand with a Clogs Silhouette
Responsive Eco-Conscious Sneakers
The Adidas X_PLRBOOST Shoes are Comfy and Stylish
Diverse Sporty Apparel Collaborations
Liverpool FC Joins Converse on a Collaborative Capsule
Collaborative Fashion Puffy Boots
adidas and Moon Boot Work in Collaboration on the BOOST Sneaker
Vibrant City-Honoring Sneaker Packs
size? and adidas Originals Launch a London Pack
Collaborative Textual Patchwork Sneakers
atmos Japan and adidas Join on the New Gazelle 85 Shoe
Slender Taekwondo Minimal Sneakers
The Adidas Taekwondo Sneaker is Made with a Slim Form
Elevated Collaborative Football Shoes
adidas and Notitle Join Forces on the Samba Sneakers
Collaborative Panelled Sneakers
Mita Joins adidas on a New Iteration of the Samba Sneaker
Cardboard-Inspired Breathable Sneakers
adidas Introduces the Samba Cardboard Sneaker Model
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Revived Dynamic Running Sneakers
adidas' Adistar Cushion 3 Gets a New Visual Update by atmos
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Novel Fitness Raves
Les Mills and adidas Offered a Ground-Breaking Fitness Rave Event
Speed-Forward Stealthy Sneakers
adidas' Adizero PR has an Ultra-Slim Structure
Sporty Collaborative Streetwear Capsules
Palace and Stella Artois Join Forces Again on a Capsule
80s Football-Inspired Collections
Admiral Sports Introduces the Team Dressers Collection
Activewear-Branded Smartphones
The Conceptual Adidas FOG Phone Highlights the Three Stripes Logo
Innovation-Forward Running Shoes
The adidas SWITCH FWD Boasts Enhanced Performance
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Heritage-Inspired Spike-Free Golf Shoes
The Adidas MC87 4D Spikeless Golf Shoes are Modern
Updated Monochromatic Football Boots
The adidas Predator Gets a New Refreshed Makeover
Exclusive Hairy Textural Sneakers
adidas Introduces Two New Textural Campus 00 Sneaker Models
Chunky Elevated Lifestyle Sneakers
adidas Presents a New and Bigger Samba Sneaker Model
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Athlete-Collaborative Premium Sneakers
Jude Bellingham Gets an Exclusive adidas Collection
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Fire-Inspired Colorful Shoe Collaborations
Gerrit Jacob Works with adidas on a New Collection
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
Urban Sneaker-Inspired Exhibits
Museum of Graffiti Introduces the Sneaker Stories Pop-Up Exhibit
Colorful Patchwork Collab Sneakers
KSENIASCHNAIDER and adidas Unveil the Sambae Sneaker
Athlete-Remixed Retro Football Boots
David Beckham and adidas Remixe the Predator 24 Shoe Again
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Rave Culture-Inspired Sneakers
The Adidas Superstar Ripple NSRC Has 90s-Style Graphics
Soccer-Inspired Sneaker Styles
The P448 Monza Sneakers Blend Style and Tradition
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Vibrant Monochromatic Lifestyle Shoes
Pharrell Joins Forces with adidas Once Again on the Sambas
Colorful Cordoroy Crep Sneakers
Sean Wotherspoon and adidas Launch the Gazelle Indoor
Modern Updated Football Boots
adida Presents the Modernized Tonal Predator 24 Shoe
Collaborative Asymmetric Sneakers
adidas and Mark Gonzales esign a Pair of Gonz Aloha Shoes
Dynamic Artful Outerwear Capsule
Moncler and adidas Join on the Art of Explorers Collection
Minimal Joint Lifestyle Sneakers
JJJJound and adidas Join Forces on a Collaborative Samba
High-Fashion Football Footwear
The Adidas Football for Prada Collection Features Three Styles
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Inclusive Marathon Campaigns
adidas Worked with Marathons to Support Neurodivergent Athletes
Vintage Suede-Accented Shoes
Sporty & Rich Debut a New Samba Silhouette in Partnership with adidas
Dynamic Collaborative Sporty Fashion
Advisry and adidas Join Forces on a Capsule for SS24
Retro Collaborative Textural Sneakers
Fear of God and adidas Present a Collaborative 86 Lo Shoe
Bubble-Like Semi-Transparent Sneakers
The adidas Superstar Bubble Sneakers is Playful and Bright
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Paired-Back Soccer Footwear
The adidas Nightstrike Pack is Inconspicuous and Elegant
Sportswear Imprint Art Exhibitions
adidas Originals Presents the Originals Newcastle Exhibition
Retail Sneaker Collaborations
Sneaker District and Reebok Join Forces on the Club C Mid II Vintage
Special-Edition Football Kits
adidas and FIGC Celebrate the Italian Federation's Anniversary
Athlete-Collaborative Vibrant Footwear
Lionel Messi and adidas Join Forces to Drop Bright Sambas
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Futuristic Minimal Basketball Sneakers
adidas Originals Launches the Crazy Infinity Shoe Today
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Collaborative Slim Lifestyle Sneakers
Crazy Raccoon Takes a Go at It Own adidas Samba Sneaker
Minimal Chunky Classic Sneakers
JJJJound and adidas Join Forces on the Made in Germany Superstar
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Sneaker-Inspired Sporty Bags
adidas and Avavav Introduce the Forza e Coraggio Collection
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Minimal Lifestyle Golf Sneakers
KITH Unveils a Series of the adidas Samba Golf Sneakers
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Vintage Sportswear Capsules
adidas and MLS Take Inspiration from Retro Soccer Aesthetics
Expansive Sporty Spring Timepieces
adidas Originals Presents the SS23 Watch Collection
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Athlete-Collaborative Leather Footwear
Lionel Messi Presents his Samba Sneaker Collaboration
Speed-Aiding Advanced Football Boots
adidas Introduces the F50+ Football Boots
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Minimal Sleek Skate Sneakers
CLOT and adidas Remix a New Pair of Gazelle Sneakers
Aluminum-Wrapped Sportswear Store
Oshinowo Studio Designs the New adidas Store in Lagos
Retro Archival Chunky Sneakers
adidas Revives Its Harlem Sneakers After Four Decades
Vibrant Seasonal Football Jerseys
adidas and Arsenal Football Club Launch its New Jersey
Summery Sporty Platform Mules
adidas Presents its New adiForm Stan Smith Mule for SS23
Fashion Collaborative Sneaker Models
CLOT and adidas Join Forces Once Again on a SS24 Series
Collaborative Cyclist-Themed Footwear
END. and adidas Join Forces on the Social Cycling Series
Summer-Ready Pastel Sneakers
KITH Presents a Range of Refreshing adidas Sneakers for Summer
Volleyball-Specific Athletic Wear Partnerships
Adidas Partners with League One Volleyball (LOVB)
Vibrant Green Accented Sneakers
Austin FC Designs its Own Iteration of the adidas Copa
Minimal City-Honoring Sneakers
adidas and Highsnobiety Launches the Not in Paris Stan Smiths
Nostalgic NFC-Enabled Sneakers
Puma’s Limited-Edition RS-XL Sneakers Link to Exclusive Content
80s-Inspired Football Capsule
adidas Originals and Manchester United Join on a Retro Capsule
Sports Teams-Inspired Sneakers
adidas Unveils New Sneakers Honoring New York Sports Teams