Wilson Roberto — June 12, 2006 — Art & Design
We're going to start seeing an explosion of soccer ads during the World Cup season of insanity, but I'm only posting the good stuff. Like this Adidas fresco ceiling painting in the railway station in Cologne Germany. Quite beautiful. It's the Sistine Chapel of advertising.
Implications - Advertisements that play off of religious paintings can be considered controversial. However, in this case of the Adidas Football Cathedral, it is a clear demonstration that the company understood their target audience. Soccer players as well as other sports participants have been put on a high pedestal and to the target, are literally godlike. The advertising agency was able to clearly identify their target demographics and executed a perfect ad.
Implications - Advertisements that play off of religious paintings can be considered controversial. However, in this case of the Adidas Football Cathedral, it is a clear demonstration that the company understood their target audience. Soccer players as well as other sports participants have been put on a high pedestal and to the target, are literally godlike. The advertising agency was able to clearly identify their target demographics and executed a perfect ad.
Trend Themes
1. Religious-themed Advertising - Opportunity to create controversial yet attention-grabbing ads that resonate with specific target audiences.
2. Targeted Sports Advertising - Chance to appeal directly to sports participants by portraying them as godlike figures.
3. Creative Outdoor Advertising - Potential to use unconventional spaces like railway stations to create visually stunning ads that captivate audiences.
Industry Implications
1. Advertising - Opportunity for advertising agencies to push boundaries and create unique campaigns.
2. Sports - Chance for sports brands to connect with their target audience on a deeper level through thoughtful and creative advertising.
3. Outdoor Media - Possibility for outdoor media companies to offer innovative and eye-catching spaces for brands to display their advertisements.
4.2
Score
Popularity
Activity
Freshness
