adidas and Stella McCartney Create a New Court Boost
References: highsnobiety
Stella McCartney continues to work with long-time partner adidas and the two present a new iteration of the classic Court Boost sneaker model this time around. The low-top silhouette brings a touch of nostalgia as the forces highlight the Treino sneakers from a few years ago which is defined by a similar aesthetic.
It rests on top of a thick gum sole unit which is spread throughout the base foundation and travels up to the heel. Branding can be seen along the side of the shoe in the most notable Three Stripes Trefoil logo along with the designer's name surrounding the motif. It is done in black against a white base foundation to add tonal contrast.
Image Credit: Neiman Marcus
It rests on top of a thick gum sole unit which is spread throughout the base foundation and travels up to the heel. Branding can be seen along the side of the shoe in the most notable Three Stripes Trefoil logo along with the designer's name surrounding the motif. It is done in black against a white base foundation to add tonal contrast.
Image Credit: Neiman Marcus
Trend Themes
1. Designer-collaborated Footwear - Cross-brand collaborations between high-profile designers and sports brands introduce unique, nostalgia-driven products to the market.
2. Revival of Classic Silhouettes - The resurgence of low-top sneakers with nostalgic designs appeals to both fashion enthusiasts and athletes seeking trendy yet functional footwear.
3. Sustainable Sneaker Design - Incorporating eco-friendly materials and processes in sneaker production promotes sustainability while maintaining designer appeal.
Industry Implications
1. Athletic Footwear - Performance-enhancing features combined with designer aesthetics offer new opportunities for innovation.
2. Fashion Retail - Designer collaborations diversify product lines and attract fashion-forward consumers.
3. Sustainable Fashion - Eco-conscious designs in collaboration with popular brands can drive the shift towards more sustainable consumer habits.
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