Adidas "Impossible is Nothing" Runner
As part of their Beijing Olympics 2008 official sponsorship, Adidas has released several advertisements to supplement their highly popular "Impossible is Nothing" campaign.
The latest Olympic-themed print ad from Adidas can be seen in the gallery above. It features a runner wearing a toque (beanie?) and gloves, clearly pushing his body hard on a cold morning of training. Through the haze, the Olympic Bird's Nest Stadium can be identified in the background.
The copy reads, "Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given."
Check out some more Adidas Impossible is Nothing ads below.
The latest Olympic-themed print ad from Adidas can be seen in the gallery above. It features a runner wearing a toque (beanie?) and gloves, clearly pushing his body hard on a cold morning of training. Through the haze, the Olympic Bird's Nest Stadium can be identified in the background.
The copy reads, "Gold is more than a colour. It's a dream to keep chasing. It's a dream to keep you going. It's a dream that sometimes gets put on hold. Gold is never a given."
Check out some more Adidas Impossible is Nothing ads below.
Trend Themes
1. Olympic-themed Advertising - Opportunity for companies to leverage the Olympics to promote their products and services and strengthen brand image.
2. Motivational Advertising Campaigns - Opportunity for companies to create ads that inspire and encourage individuals to keep striving for their goals.
3. Sports Apparel Advertising - Opportunity for companies to promote their sports apparel products through creative advertising campaigns.
Industry Implications
1. Sports Apparel Industry - Opportunity for companies in the sports apparel industry to leverage the Olympics to promote their products and services.
2. Sporting Goods Industry - Opportunity for companies in the sporting goods industry to promote their products through Olympic-themed advertising campaigns.
3. Marketing Industry - Opportunity for marketing firms to offer Olympic-themed advertising services to companies looking to leverage the Olympics for brand promotion.
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