adidas and Moon Boot Work in Collaboration on the BOOST Sneaker
Moon Boot works in collaboration with adidas on a new chunky silhouette in the form of the BOOST sneaker. It is defined by the signature technical build contributed by adidas and borrows the puffy and insulated shape of Moon Boot. Mirko Massignan, General Manager at Moon Boot, speaks to Highsnobiety about the design sharing "This collaboration is the ultimate fusion of slopes and streets, where legendary comfort meets cutting-edge tech."
Additionally, the BOOST sneaker is complete with the iconic BOOST cushioning which is an extremely comfortable component paired together with its Torsion System for elevated stability at the base of the shoe. Massignan continues, "Imagine slipping into the cozy hug of a Moon Boot with the powerhouse sole of Adidas Boost beneath you – warmth meets performance in every step!"
Image Credit: adidas
Additionally, the BOOST sneaker is complete with the iconic BOOST cushioning which is an extremely comfortable component paired together with its Torsion System for elevated stability at the base of the shoe. Massignan continues, "Imagine slipping into the cozy hug of a Moon Boot with the powerhouse sole of Adidas Boost beneath you – warmth meets performance in every step!"
Image Credit: adidas
Trend Themes
1. Technical-build Hybrids - Innovative hybrid designs that combine technical elements from different footwear brands offer new levels of comfort and functionality.
2. Street-to-slope Fashion - The merging of streetwear aesthetics with high-performance snow gear creates versatile and stylish winterwear suitable for diverse environments.
3. Comfort-focused Footwear - Footwear that prioritizes extreme comfort through advanced cushioning systems and insulation gains popularity among consumers.
Industry Implications
1. Sportswear - The sportswear industry can explore collaborations that mix high-tech athletic features with lifestyle comfort, appealing to a broad audience.
2. Fashion - Fashion brands have the potential to innovate by integrating performance-focused materials into everyday wear, bridging the gap between utility and style.
3. Outdoor Gear - Outdoor gear companies can capitalize on the trend of stylish, performance-driven clothing that is suitable for both urban and rugged environments.
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