Adidas Window Display Suggests Eating Old Soles for Dinner
Christina Butty — June 18, 2009 — Marketing
References: adidas & trendhunter
This window display at the Adidas store on Queen Street in Toronto is fun; it suggests that shoes be eaten as BBQ food.
This display shows that Adidas kicks on the BBQ, in a cooler and on plates.
It's an interesting but seemingly irrelevant way to promote the product - after all, who eats shoes?
But it is a great summery window display!
Implications - By creating interesting displays, the store will manage to attract pedestrians. This brings in the foot traffic that stores rely on for business. Additionally, innovative displays can bring press attention to the store such as the Adidas window display. The store BBQ'd their footwear to grasp the attention of the pedestrians walking by.
This display shows that Adidas kicks on the BBQ, in a cooler and on plates.
It's an interesting but seemingly irrelevant way to promote the product - after all, who eats shoes?
But it is a great summery window display!
Implications - By creating interesting displays, the store will manage to attract pedestrians. This brings in the foot traffic that stores rely on for business. Additionally, innovative displays can bring press attention to the store such as the Adidas window display. The store BBQ'd their footwear to grasp the attention of the pedestrians walking by.
Trend Themes
1. Innovative Window Displays - Creating interesting displays can attract foot traffic and generate press attention.
2. Unconventional Advertising - Using unexpected and seemingly irrelevant concepts can grab the attention of potential customers.
3. Summer-themed Promotions - Creating seasonal and playful displays can help generate interest and excitement among consumers.
Industry Implications
1. Retail - Retail stores can benefit from innovative window displays to attract customers and generate buzz.
2. Fashion - Unconventional advertising approaches can help fashion brands stand out and create brand awareness.
3. Event Planning and Decor - Summer-themed promotions can provide event planners and decorators with ideas for creative and fun displays.
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