The Adidas Star Wars Collection Wants the Force to Be With You
Robyn Currie — November 24, 2009 — Lifestyle
References: starwars & freshnessmag
Just when you thought there was enough Star Wars paraphernalia to go around, they had to go and produce a whole collection of all things Jedi. The adidas Star Wars Collection is going to be at the top of alot of holiday wish lists this year.
With ballin’ kicks that are inspired by Luke Skywalker and Yoda alike, to Stormtrooper hoodies, and commemorative t-shirts. Seriously, the adidas Star Wars Collection will keep going long after the Empire is toppled.
With ballin’ kicks that are inspired by Luke Skywalker and Yoda alike, to Stormtrooper hoodies, and commemorative t-shirts. Seriously, the adidas Star Wars Collection will keep going long after the Empire is toppled.
Trend Themes
1. Sci-fi Fashion - The rise of sci-fi themed apparel presents an opportunity for fashion brands to experiment with futuristic designs and materials.
2. Fan Culture Marketing - Brands can tap into the loyal and passionate fan bases of franchises like Star Wars by creating limited edition and collectible merchandise that appeals to a niche market.
3. Collaborative Product Lines - Collaborating with other popular culture brands to create unique product lines can expand a company's reach and attract new customers.
Industry Implications
1. Fashion - The fashion industry can benefit from partnering with pop culture franchises and exploring new materials and designs that appeal to sci-fi enthusiasts.
2. Entertainment - Pop culture franchises can leverage their loyal fan bases to drive merchandise sales and partner with fashion brands to produce exclusive product lines.
3. Retail - Retailers can capitalize on the trend of sci-fi fashion by featuring exclusive Star Wars merchandise in their stores and online shops.
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