CLOT and adidas Join Forces Once Again on a SS24 Series
References: highsnobiety
CLOT and adidas work in collaboration once again on a new iteration of the Gazelles made for the Spring/Summer 2024 season. This is joined by bright tracksuits with open-knit details and bags made from leather adorned with branding motifs. Edison Chen, CLOT designer drew inspiration from various muses including people and locations.
Chen explains the inspiration to Highsnobiety, stating "I don't really use image moodboards, so I have a lot of conversations with the team. I'd call out people like Paul Newman, André 3000, Phoebe Philo, and Sofia Coppola. They're style icons to me. The approach was not to copy their style but rather, how do I translate this into something modern [...] Last year, I spent a lot of time in Europe in cities I've never been to, visiting footwear makers, living life, and seeing thousand-year-old buildings. I was in awe and inspired."
The footwear stands out in the series as some of the most iconic silhouettes by the German sportswear brand are altered in unexpected and creative ways. This can be seen in the new rope-sole that decorates the Gazelles with an elevated more sophisticated look.
Image Credit: adidas
Chen explains the inspiration to Highsnobiety, stating "I don't really use image moodboards, so I have a lot of conversations with the team. I'd call out people like Paul Newman, André 3000, Phoebe Philo, and Sofia Coppola. They're style icons to me. The approach was not to copy their style but rather, how do I translate this into something modern [...] Last year, I spent a lot of time in Europe in cities I've never been to, visiting footwear makers, living life, and seeing thousand-year-old buildings. I was in awe and inspired."
The footwear stands out in the series as some of the most iconic silhouettes by the German sportswear brand are altered in unexpected and creative ways. This can be seen in the new rope-sole that decorates the Gazelles with an elevated more sophisticated look.
Image Credit: adidas
Trend Themes
1. Collaborative Footwear Collections - Business professionals can explore partnerships with different brands to co-create innovative sneaker styles that re-imagine iconic silhouettes in unexpected ways.
2. Fashion-inspired Design Concepts - Opportunities exist for the integration of diverse style influences like historical architecture, renowned personalities, and modern aesthetics into product design for a fresh and appealing consumer appeal.
3. Luxury Sportswear Collaborations - The fusion of high-end materials, intricate details, and exclusive branding motifs in collaborative fashion releases represents a lucrative avenue for luxury sportswear brands seeking unique market positioning.
Industry Implications
1. Fashion and Footwear - Innovative collaborations between fashion and footwear brands present potential for disruptive partnerships that elevate product offerings to new heights of creativity and sophistication.
2. Design and Lifestyle - The intersection of design inspiration from cultural icons, historic landmarks, and contemporary trends creates a space for disruptive innovation in lifestyle products that resonate with diverse consumer tastes.
3. Luxury Retail and Fashion - The convergence of luxury retail with exclusive sportswear collaborations offers a fertile ground for disruptive innovation in the luxury fashion sector, appealing to discerning consumers seeking unique and premium products.
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