The Adidas: Create Your Adicolor Ads by TBWA
Marissa Liu — November 17, 2009 — Fashion
References: press.adidas & adsoftheworld
Barcelona-based Spanish advertising agency TBWA created these vividly colorful Adidas: Create your adicolor ads. The campaign features the classic Adidas shell-toe sneaker being formed by an outpouring of paint.
The Adidas: Create your adicolor ads were created to support adicolor, a classic collection of customizable footwear from adidas. The adicolor ads were art directed by Jordi Rins and photographed by Ramón Serrano.
Implications - By maintaining structural and recognizable elements of a product, companies can play with less cost-effective changes such as packaging or product color. Just as kitchen mixer brands have introduced fresh new colors to their line-up, all industries can take note that by tweaking a product slightly they can avoid a total re-design and better guarantee they maintain brand loyalty from customers, while appealing to new demographics.
The Adidas: Create your adicolor ads were created to support adicolor, a classic collection of customizable footwear from adidas. The adicolor ads were art directed by Jordi Rins and photographed by Ramón Serrano.
Implications - By maintaining structural and recognizable elements of a product, companies can play with less cost-effective changes such as packaging or product color. Just as kitchen mixer brands have introduced fresh new colors to their line-up, all industries can take note that by tweaking a product slightly they can avoid a total re-design and better guarantee they maintain brand loyalty from customers, while appealing to new demographics.
Trend Themes
1. Customizable Footwear - Companies can explore customizable options for their products to appeal to a wider range of consumers and increase loyalty while keeping the core structural elements of the product.
2. Colorful Product Campaigns - Companies can create eye-catching campaigns by showcasing their products with bold and vibrant colors that capture audiences.
3. Interactive Advertising - Interactive advertisements like the Adidas: Create Your Adicolor Ads by TBWA can increase brand engagement and provide a unique user experience.
Industry Implications
1. Fashion and Apparel - Customizable options and colorful campaigns can be applied to fashion and apparel, such as shoe brands, to increase customer loyalty and attract new demographics.
2. Consumer Electronics - Companies in the consumer electronics industry can apply the concept of customizable options for their products like kitchen mixers and use colorful packaging and campaigns to increase brand loyalty and attract new customers.
3. Advertising and Marketing - Interactive advertising is a growing trend in the industry, which can provide a unique user experience and increase brand engagement for companies in this sector.
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