Adidas Teamgeist Campaign Makes You Part of the Game
Katherinev123 — November 12, 2009 — Pop Culture
References: adidas & digitalbuzzblog
The Adidas Teamgeist campaign is the name given to the interactive advergame launched by North Kingdom for Adidas in partnership with the German Football Federation.
Named after the ball used at the FIFA World Cup 2006 in Germany, the Adidas Teamgeist campaign uses amazing design and video production to have users control players on a virtual soccer field. The campaign is accompanied by a graphic novel video that tells the background story and compels the user to help the German team find their lost identity. Watch the video and play the game at the Adidas Teamgeist site.
Named after the ball used at the FIFA World Cup 2006 in Germany, the Adidas Teamgeist campaign uses amazing design and video production to have users control players on a virtual soccer field. The campaign is accompanied by a graphic novel video that tells the background story and compels the user to help the German team find their lost identity. Watch the video and play the game at the Adidas Teamgeist site.
Trend Themes
1. Interactive Advergames - Using graphic design and video production, brands are creating interactive advergames to engage users in immersive experiences.
2. Virtual Soccer Fields - Virtual soccer fields allow users to control players in a virtual environment, bringing the game to life through technology.
3. Graphic Novel Marketing - Brands are utilizing graphic novel storytelling techniques to create compelling marketing campaigns that captivate audiences.
Industry Implications
1. Sports - Sports brands are using interactive advergames and virtual environments to enhance fan engagement and drive brand loyalty.
2. Entertainment - Entertainment companies can leverage graphic novel marketing to create immersive and memorable experiences for their audiences.
3. Advertising and Marketing - By incorporating interactive advergames and storytelling techniques, advertisers can create impactful campaigns that capture consumer attention.
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