adidas and Avavav Introduce the Forza e Coraggio Collection
Amy Duong — November 14, 2024 — Art & Design
References: community.designtaxi
adidas works in collaboration with Milan-based fashion imprint Avavav on a unique Forza e Coraggio collection of designs that push the creative notion of its work. The capsule launches for the Spring 2025 season and was first seen during Milan Fashion Week.
The namesake Forza e Coraggio translates to 'strength and courage.' It made its showcase at the sports arena which seemed like an obvious choice and designer Beate Karlsson who leads Avavav brought her signature eccentricity to the range. Some familiar silhouettes include cropped track tops, oversized puffer coats, and footwear with a new angle in the form of the Superfingers. The classic Supersray sneakers are detailed with the signature four-finger shape by Avavav, fusing elements of both together.
Image Credit: adidas, Avavav
The namesake Forza e Coraggio translates to 'strength and courage.' It made its showcase at the sports arena which seemed like an obvious choice and designer Beate Karlsson who leads Avavav brought her signature eccentricity to the range. Some familiar silhouettes include cropped track tops, oversized puffer coats, and footwear with a new angle in the form of the Superfingers. The classic Supersray sneakers are detailed with the signature four-finger shape by Avavav, fusing elements of both together.
Image Credit: adidas, Avavav
Trend Themes
1. Eccentric Sportswear Collaborations - Fashion brands are increasingly joining forces with sportswear giants to create unique, avant-garde collections, blurring the lines between high fashion and athletic wear.
2. Innovative Footwear Design - The introduction of unconventional sneaker elements such as Avavav's four-finger shape demonstrates a growing trend towards redefining traditional footwear aesthetics.
3. Limited-edition Capsule Collections - Brands are leveraging exclusivity through limited-edition releases, enticing buyers with unique, high-demand items that merge creativity and premium branding.
Industry Implications
1. Fashion - The collaboration between adidas and Avavav highlights the fashion industry's shift towards integrating artistic innovation and sports functionality.
2. Sportswear - Sporty bags and apparel that draw inspiration from sneaker culture signify the sportswear industry's ongoing efforts to merge practicality with cutting-edge design.
3. Retail - The debut of exclusive collections like Forza e Coraggio in major fashion events underscores the retail industry's strategy to capitalize on hype and limited availability.
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