Adidas Uses Argentinian Phenom Messi for 'Spark' Ads
Andrew Robichaud — July 19, 2009 — Lifestyle
References: adidas & behance.net
What better way to advertise a new soccer brand than using arguably the best soccer player in the world mixed with a graphic novel-styled campaign?
Lionel Messi is the head honcho for Adidas’ new ‘Spark’ ads. The ads are for the sleek electric blue F50i soccer cleats and were created by Daniel Carlsson. The idea behind the advertisements (which so appropriately feature the Argentina blue and a young superstar) is that "Every Team Needs the Spark."
As far as Messi is concerned, he’s the fuel and the fire. As for the Adidas F50i, take a look and decide for yourself (that’s my way of saying… F50i, enough said).
Lionel Messi is the head honcho for Adidas’ new ‘Spark’ ads. The ads are for the sleek electric blue F50i soccer cleats and were created by Daniel Carlsson. The idea behind the advertisements (which so appropriately feature the Argentina blue and a young superstar) is that "Every Team Needs the Spark."
As far as Messi is concerned, he’s the fuel and the fire. As for the Adidas F50i, take a look and decide for yourself (that’s my way of saying… F50i, enough said).
Trend Themes
1. Graphic Novel-styled Campaigns - Disruptive innovation opportunity: Incorporating graphic novel-style elements in advertising campaigns to create visually striking and engaging content.
2. Influencer Marketing - Disruptive innovation opportunity: Collaborating with influential athletes like Lionel Messi to create authentic and impactful brand promotional campaigns.
3. Product-driven Advertising - Disruptive innovation opportunity: Highlighting the features and benefits of a product, such as the Adidas F50i soccer cleats, as the main focus of an advertising campaign.
Industry Implications
1. Sports Apparel - Disruptive innovation opportunity: Developing innovative sports apparel that incorporates unique design elements and features.
2. Footwear - Disruptive innovation opportunity: Designing cutting-edge footwear for specific sports, such as soccer, that not only performs well but also appeals to consumers.
3. Advertising and Marketing - Disruptive innovation opportunity: Utilizing creative and unconventional advertising strategies to capture consumers' attention and increase brand awareness.
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