Adidas SLVR Strays from the Sporting Norm With Dreary Greys
Brian G Randles — September 9, 2009 — Lifestyle
References: adidas
The Adidas SLVR concept is one geared towards versatility, functionality and a commitment to an understated sense of style.
The style is geared for functional life rather than sweating in a gym. There are no baby-blue and hot-pink sneakers dripping with labels in the SLVR production wing of Adidas. With the signature color being gun-metal grey, the dreary chic look seems to be what the Adidas SLVR brand is all about.
Implications - What I particularly like about the Adidas SLVR is that it is unconventional. Adidas has always been a company at the height of innovation and this is just another example.
The style is geared for functional life rather than sweating in a gym. There are no baby-blue and hot-pink sneakers dripping with labels in the SLVR production wing of Adidas. With the signature color being gun-metal grey, the dreary chic look seems to be what the Adidas SLVR brand is all about.
Implications - What I particularly like about the Adidas SLVR is that it is unconventional. Adidas has always been a company at the height of innovation and this is just another example.
Trend Themes
1. Versatile Athletic Attire - Adidas SLVR's focus on versatility and functionality opens up opportunities for innovative athletic wear that seamlessly transitions from the gym to everyday life.
2. Understated Style - The trend towards understated style in athletic wear, as seen in Adidas SLVR's dreary chic look, presents opportunities for brands to create minimalist and sophisticated sportswear designs.
3. Functional Fashion - The shift towards functional life-focused athletic attire, as demonstrated by Adidas SLVR, allows for the development of athleisure clothing that combines style and practicality.
Industry Implications
1. Athletic Wear - The athletic wear industry can capitalize on the trend of versatile and functional athletic attire, similar to Adidas SLVR, to offer consumers clothing that adapts to their active lifestyles.
2. Fashion - The fashion industry can embrace the trend of understated style in athletic wear, exemplified by Adidas SLVR, to create sportswear that seamlessly integrates into everyday fashion.
3. Athleisure - The athleisure industry can take inspiration from the functional fashion trend observed in Adidas SLVR to design clothing that blurs the line between activewear and everyday fashion, allowing consumers to effortlessly transition between the two.
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