adidas Reimagines Its Superstar XLG Footwear Model
References: highsnobiety
Recently, sportswear giant adidas introduced the Superstar XLG, a new iteration of the iconic Superstar sneaker. Bearing subtle updates and details, this launch testifies to the lasting legacy of classic and timeless footwear silhouettes.
The black and white styling of the Superstar is retained in the Superstar XLG. Additionally, adidas includes "two distinct blue colorways" to satisfy consumer preferences. Among its features, the sneaker's leather upper and retooled shell-toe design are stand-outs. The elevated sole also captures the eye of consumers, making for a more bold and high-rise look.
As part of its launch, adidas encourages customers to share how they incorporate the Superstar XLG silhouette into their outfits by using the hashtag #SuperstarXLG and tagging @adidasOriginals. This will enter individuals for a chance to be featured among "the Top 30 looks celebrating the revamped staple shoe."
Image Credit: adidas Originals
The black and white styling of the Superstar is retained in the Superstar XLG. Additionally, adidas includes "two distinct blue colorways" to satisfy consumer preferences. Among its features, the sneaker's leather upper and retooled shell-toe design are stand-outs. The elevated sole also captures the eye of consumers, making for a more bold and high-rise look.
As part of its launch, adidas encourages customers to share how they incorporate the Superstar XLG silhouette into their outfits by using the hashtag #SuperstarXLG and tagging @adidasOriginals. This will enter individuals for a chance to be featured among "the Top 30 looks celebrating the revamped staple shoe."
Image Credit: adidas Originals
Trend Themes
1. Remixed Footwear Silhouettes - Opportunity for brands to reimagine and update classic shoe designs, incorporating subtle details and modern features.
2. Preference for Bold and High-rise Looks - Potential to create sneakers with elevated soles for a more noticeable and fashion-forward appearance.
3. Consumer Engagement Through Social Media - Advantage for brands to encourage customers to share their outfit combinations featuring the revamped shoe design on social media, creating a sense of community and brand loyalty.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to introduce remixed and updated versions of classic shoe models, catering to consumers who value timeless designs with modern touches.
2. Fashion - Potential for fashion brands to incorporate bold and high-rise elements into sneaker designs, appealing to consumers who seek standout footwear options.
3. Marketing and Advertising - Advantage for marketing and advertising companies to help brands leverage social media platforms to engage with customers, curating user-generated content and fostering brand loyalty.
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