Adidas Billboard Comes to Life
Jeremy Gutsche — July 1, 2007 — Lifestyle
References: freshcreation.nl
In what might be the best billboard ever, Adidas brings vertical soccer to life. The game is played when soccer players are suspended from cables on a billboard. Then, one on one vertical soccer ensues. If you want to know whether the ad is effective, just look at all the people taking pictures.
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
Trend Themes
1. Interactive Billboards - Creating larger-than-life interactive installations on billboards to capture viewers' attention and build buzz.
2. Vertical Sports - Exploring new ways to play traditional sports vertically, challenging traditional notions of gravity and dimension.
3. Viral Marketing - Using unique and attention-grabbing advertising campaigns to generate viral attention and social media buzz.
Industry Implications
1. Advertising - Opportunities for ad agencies to create innovative and captivating campaigns using interactive billboards.
2. Sports Equipment - Developing new sports equipment and accessories to facilitate vertical sports and cater to this emerging trend.
3. Digital Marketing - Leveraging viral marketing strategies to promote brands and products through unconventional and attention-grabbing campaigns.
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